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Orbea names Nick Howe USA Country Manager

Published November 6, 2020

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LITTLE ROCK, AR — Orbea has tapped industry veteran Nick Howe to become the brand's new USA Country Manager.

Howe, formerly Orbea's Western Regional Sales Manager, takes the job following the departure of Matthew Smith. The position became effective Monday Oct 26th.

"In his three years with Orbea, Nick has established a track record of continual success, creating thriving partnerships both inside and outside of the company," said Orbea Global Sales Director, Gonzalo García de Salazar.

In addition to his time at Orbea, Howe has more than 20 years of experience in the bike industry that spans positions from global brand management to more than 12 years of retail store ownership and business management.

"I am thrilled at the opportunity to work with this dedicated team and for the opportunity to lead Orbea's continued growth and success in the USA," said Howe. "It's truly an honor to be part of such a forward-thinking and passionate company; especially during this unprecedented time in the industry's history." 

"We are excited for the broad industry vision, leadership experience, and team-building expertise that Nick brings to our organization," continued García de Salazar.

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