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Specialized Powers Up USA Marketing Support With Stacey Wilhelm And Michael Browne

Published November 13, 2020

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MORGAN HILL, Calif., (Nov. 12) — Specialized Bicycle Components announced this week that Michael Browne will be joining the company as USA Marketing Director. Michael will be leading marketing activations in the USA alongside recently promoted Stacey Wilhelm, Director of Brand Development. Together, they'll work to further turbo-charge Specialized's digital presence and education in the USA.

"Our team is excited to work with Michael and bring him into the brand," said Stacey Wilhelm. "Over the past 8 years at Specialized, I have been humbled to work and ride alongside the most intense and passionate group of people, both colleagues and retailers. We look forward to expanding our support to serve the riders and retailers throughout the USA."

Michael joins Specialized with 20 years of experience in the bike industry from journalism as editor at Dirt Rag, to Global Brand Management and Marketing Director at Trek, and most recently QBP.

"I'm honored to join and serve the USA Marketing Team at Specialized," said Michael Browne. "The energy, passion, enthusiasm and prestige are unparalleled, and it's clear that the team understands the opportunity in front of us. I look forward to engaging with new audiences and collaborating with the industry's finest retailers."

The USA Marketing Director role was previously held by Sam Benedict, who will now be leading Specialized's Global Mountain Category and Product Team.

"After serving on many teams at Specialized over 13 years, I believe more than ever in our mission to pedal the planet forward," said Sam Benedict. "Every day I see bikes bring smiles to people from all walks of life, and I'm dang proud to be a part of that! Michael and Stacey understand marketing and the brand incredibly well, and the teams are in very capable hands."

About Specialized

Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit.


Michael Browne joins Specialized as USA marketing director.

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