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New Sales Manager for Wildsyde Vintage electric Bicycles

Published November 18, 2020

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Avon, CO, November 18, 2020

Highland Trading Company, Inc, distributors of Wildsyde Vintage Electric Cruiser Bikes, has announced the hiring of Mike Stepanek as Sales Manager. Stepanek brings 20+ years of sales and business development experience in the ski, outdoor and bike industries. Along with distributing Wildsyde eBikes, Highland Trading Company, Inc is the manufacturer and distributor for Sportube products; the world's #1 supplier in hard ski, snowboard, waterski and fish travel cases.

"I am very excited to be a part of the Wildsyde team," Stepanek said. "Yes, we make some sexy and cool bikes, but Wildsyde is also about enhancing your lifestyle, kind of a less cell phone and more sunshine attitude. Everyone in the office rides with some level of fitness or competitive intensity and Wildsyde is a simple reminder of the joy of riding your bike and feeling the wind. Paul (Hields) has started something quite positive with Wildsyde and I an anxious to see where we can go."

Paul Hields, founder and CEO of Wildsyde, said, "Mike brings a diverse experience to the team and we work well together. I am confident that with his knowledge, experience and 'wildsyde attitude,' he will add value in all aspects of the company. We are at the beginning stages of building a new brand in the growing eBike space. Our unique look and style set us apart."

Wildsyde creates a new innovative and stylish commuting option. Since 2018, Wildsyde has manufactured vintage electric cruiser bikes with a bit of a WWII motorcycle aura. These class 2 ebikes are built with comfort in mind and target the daily commuter heading to work, the yoga studio, for a coffee, to a friend's or just out for a spin.

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