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Cane Creek announces new hires; on track for fourth straight year of record growth

Published November 25, 2020

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Asheville, NC – Cane Creek Cycling Components is proud to announce the addition of three new team members as well as the promotion of four existing team members to key positions within the company. These new hires and promotions come during a year of record-setting growth in which Cane Creek has launched five new products including a completely new suspension line up with the HELM MKII fork and DB Kitsuma rear shock.

Cane Creek's new team members include Jenna Toney, Marketing Coordinator; Bryan Dexter, Engineering Technician; and James Ivy, Controller. In addition to new employees, Cane Creek has promoted several existing team members. Eric Smith, who formerly led the company's supply-chain efforts has been promoted to Director of Project Management; Nick Gilbert, who formerly led production planning has been promoted to Director of Supply Chain; Rene Tuttle, who formerly worked as Shipping Scheduler has been promoted to Production Planning Manager and Zach Brin who formerly worked as a Suspension Technician has been promoted to replace Tuttle as Shipping Scheduler.

"2020 has been an unexpected and challenging year for many but Cane Creek has stayed agile and resilient. That has allowed us to overcome the operational challenges associated with the pandemic, continue to consistently keep up with unprecedented demand and even introduce new products and hire new people," said Brent Graves, President and CEO of Cane Creek. "While a rising tide lifts all boats, Cane Creek would not be in the position to take on the pandemic bike industry surge if not for the work we've done the last four years to re-tool our processes, positions and mindset. Our success now is a testament to our rebuilding efforts, and everyone here should be proud."

Cane Creek expects their success to continue in 2021 with stronger than ever advance sales and a full release schedule of new products on the horizon. For more information about Cane Creek, visit the company's website at

About Cane Creek Cycling Components

Cane Creek Cycling Components is a manufacturer of premium cycling products headquartered in Fletcher, NC. The company was founded in 1974 as the North American headquarters of Japanese brake manufacturer Dia-Compe. In the early 1990s the company was renamed Cane Creek Cycling Components and was subsequently purchased by its employees. Over the years, Cane Creek has introduced several groundbreaking products – including the original AheadSet threadless headset and the revolutionary Double Barrel Shock.

The company remains employee-owned by cyclists passionate about developing and manufacturing innovative products – many of which are hand-assembled in their facility in the mountains of North Carolina.

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