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Light & Motion Announces New Sales Team Members

Published February 2, 2021

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John Gerritsen and Daren Alspaugh will cover Colorado, Utah, and New Mexico.

Marina, CA, February 1, 2021 – Light & Motion, the premier U.S. manufacturer of performance bike lights, is pleased to announce that John Gerritsen and Daren Alspaugh of the Ptarmigan Group will be joining their rep team and will cover Colorado, Utah, and New Mexico.

"Working alongside John and Daren for many years as a rep with both Scott Bikes and Club Ride Apparel, I'm beyond thrilled to bring these pros into our team," said Eric Addicott, Light & Motion National Sales Manager. "They have a track record and level of professionalism that is best in class, and as a bonus they are experienced in our product segment."

"Daren and I are really excited to join Eric and his team," said Gerritsen. "Light & Motion is an industry-leading brand, and in conversations with dealers, I am blown away by the level of dealer and consumer love for the brand and products."

To reach John and Daren to place orders for Light & Motion Bike Lights, email them at: or 303-919-8833. Light  & Motion can be contacted via For any warranty questions, email

Light & Motion is still looking for sales representatives for ID, MT, WY and OH IN, MI areas as well as Quebec, New Brunswick and Nova Scotia in Canada.

With manufacturing happening domestically, Light & Motion has products in stock and ready to ship.

About Light & Motion

Based in Marina, California, Light & Motion designs, tests and builds its LED bike, underwater, camera and outdoor personal lighting systems at its LEED-certified headquarters. Beyond bright, we are Progressive, consistently delivering the most innovative, powerful, lightweight lights on the market. We are Waterproof, the only brand who can claim all our new lights are fully submersible, meeting the IP 67 testing protocol, thereby eliminating the leading cause of bicycle lighting failure. And we are Makers, the only lighting brand to build all our products in the USA. Light & Motion products come with a two-year enhanced guarantee.

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