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Gocycle To Open European Subsidiary To Support EU Growth

Published February 17, 2021

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· Pioneering e-bike manufacturer Gocycle has begun formation of a new Netherlands-based subsidiary to support further growth within Europe

· New European subsidiary will see localised fulfilment with orders and spare parts being fulfilled centrally from Germany

· Business has enjoyed 25% year-on-year sales growth in Europe across each of the last five years and more than 50% growth in 2020

Announcement follows preview of the brand's new fast-folding G4 and G4i models ahead of their Spring launch

LONDON, 18 February 2021: Pioneering urban electric bike brand Gocycle has announced that it will set up a new European subsidiary in order to better serve its growing EU customer base.

The Netherlands-based European subsidiary will include localised EU wide fulfilment from a central distribution centre in Germany. The warehouse will stock and distribute Gocycle products and accessories, fulfilling the brand's orders across the European Union.

Gocycle has enjoyed 25% sales growth across Europe in each of the last five years, rising to 50% in 2020. The business aims to attract more bicycle retailers and customers with its new European footprint.

Richard Thorpe, designer and founder of Gocycle, said: "In 2018, growth in the North American market demanded that we open a US division to better serve that important market. We have always planned and expected that a European division with a central EU warehouse location would be needed at some stage in our growth trajectory. 2020 was a very strong year for us, and with our new G4 model hitting the market in the coming months, as well as the Brexit rules now settled, it feels like the right time to make this move so that we can support our European customers more closely and lay the ground work for future growth."

The business, which has doubled its global workforce over the last 12 months, is also planning to launch a dedicated European Service and Maintenance Centre in the near future to improve the efficiency of support for its owners.

The announcement of the formation of Gocycle EU BV comes a week after the brand previewed its new fast-folding G4 and G4i models ahead of their Spring launch.

The business released a teaser image of the new generation four (G4) Gocycle which will elevate the brand's core values of lightweight performance and automotive-inspired design to new heights.

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