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7mesh announces new sales representation in France

Published March 2, 2021

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As part of its continued international growth, Canadian apparel brand 7mesh is pleased to announce new representation in France. Lyon-based sales agent Ludovic Thépin and his newly formed agency RESON8 will represent 7mesh apparel throughout France.

Ludovic has extensive background in technical apparel, most recently as Sales Leader for GORE® Wear France, which makes him an ideal partner to represent 7mesh and communicate its no-compromise approach to materials, design, and innovation to French retailers and consumers.

Known as the "gateway to the Alps," RESON8's home in Lyon is a perfect base to explore MTB, gravel, road, and every bike ride in-between. In other words, a great spot to live the 7mesh "any two wheels" mantra.

"7mesh is exactly what I'm looking for in a brand," said Ludovic. "I love the strong identity, the no compromise mantra, and the attention to detail. I love how each product is engineered for =the best fit, how static fabrics can be improved by the design, and I love the freedom to work with the widest range of suppliers to find the best fabric for each garment."

Working with the Spring 2021 and Fall 2021 lines, Ludovic is introducing a mature product line to French retailers with 7mesh's apparel collecting annual Editor's Choice and Gear of the Year awards for their boundary-pushing designs.

France isn't an easy market for new brands to enter, but Ludovic is confident in the potential of 7mesh. "7mesh is clearly a brand which will be developed step-by-step with a view to the long term. And you know that as soon as a rider tries 7mesh products, he won't return to basic cycling garments."

Speaking about the new representation, 7mesh GM EMEA John Zopfi said: "We are very excited to start this cooperation with Ludovic. He's very experienced, well connected, and easy to like. Ludo and I have worked together in the past, and with Ludovic as our French agent we have the right guy in the right place at the right time."

To learn more about 7mesh and the new Spring 2021 collection, visit

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