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SRAM Opening Technical Service Center in North Vancouver, BC

Published April 12, 2021

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SRAM announces the opening of its newest Technical Service Center in North Vancouver, Canada. The new location will provide Canadian dealers direct SRAM, RockShox, Zipp, Quarq technical service, paid service, and warranty processing.

Shawn Cruickshanks, formerly of SRAM's Race Department, will manage the new facility. "I'm very excited to contribute to SRAM's direct presence in Canada. We've assembled a great team and our goal is to ensure that dealers and consumers get quality and timely service. In the near future we will also offer dealers more opportunities for education and training," said Cruickshanks.

"The new office is going to be great for SRAM and the North Vancouver riding community," said SRAM MTB Brand Manager Tyler Morland. "Many of us have deep roots here, so being embedded in the community and having an official place to 'hang our hats' is going to be incredible. The impact other locations have had on their local cycling communities over the years has us all excited to have our home base in one of the most active and engaged mountain bike communities in the world. This marks the start of a new chapter for SRAM in Canada, and we're looking forward to endless opportunities."

The North Vancouver SRAM Technical Support facility will be fully operational by April 12, 2021. SRAM wants to remind Dealers that all purchasing will continue to go through HLC and LTP Sports Group and that both will also continue to provide warranty and paid service.

Please email for more information and a dealer application.

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