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NBDA offers Retail Roundtable

Published May 3, 2021

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NBDA offers Retail Roundtable titled "Reflections from the PeopleForBikes Bicycle Leadership Conference Supply Chain Panel Discussion"

The National Bicycle Dealers Association (NBDA) is pleased to welcome Ryan Atkinson of SmartEtailing to lead a virtual roundtable discussion reflecting on the PeopleForBikes Leadership Conference supply chain panel discussion earlier this month. Ryan will be joined by Patrick McGinnis, President North America HLC, who had a seat on the earlier panel and will bring forth his understanding and expertise to the conversation.

"PeopleForBikes did a great job building a panel with diverse perspectives and I was lucky enough to moderate," says SmartEtailing president and co-owner Ryan Atkinson. "I learned a lot and look forward to joining Pat to review some takeaways that may be relevant to bike shop owners."

The roundtable, taking place at 10am PST on Friday May 7th will feature timely content relevant to the bicycle retailer and industry at large. Those interested in attending can sign up to take part in the event via the NBDA website.

"Business leaders are making complex decisions right now with imperfect information," continued Atkinson. "I hope that owners walk away with some new information about what's happening in the supply chain and embrace some of the panel's conclusions about how to make choices with so much uncertainty."

The live event is free for NBDA members and will allow a chance for retailers to ask questions and actively participate in the conversation throughout.

"The NBDA is thankful to our associate partners and their commitment to continue to help us provide resources, education, and opportunities for our retail members" says NBDA President, Heather Mason.

"I'm really happy to be part of the conversation and share what we can that would be valuable to the dealers and learn from the group by participating in the dialogue" added McGinnis.

For access to additional information on the event, go to While you're there you can join the NBDA or renew your membership online. There are many free resources on the website available to everyone, including the educational podcast Bicycle Retail Radio.

Questions about joining the NBDA? Contact Rachelle Schouten, Development Director, at

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