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Cycle of Influence Summit Agenda Details

Published June 14, 2021

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The live Summit event for cycling industry executives, managers, influencers and dealers announces new agenda details.


• Evening Reception and Registration


• Getting to the Heart of the eBike Debate/Trend
Now that eBikes are beginning to occupy more trails and roads, how do we best ensure the safety of all riders? Do we need to regulate training and use, improve infrastructure?

Panel Moderator: Eric Anderson [Vroom Networks] Panel: TBA

Panel • Living with Supply Chain Issues Today and Facing the Future
Exploring the problems, and solutions that best address the supply chain issues caused by the pandemic crisis.

Panel Moderator: Scott Montgomery [CrankTank]. Panel: Matt VanEnkevort [Marin], Pat McGinnis [HLC], Claudia Wasko [Bosch]


Panel • Reaching Out to the New and Diverse Riders
[2 sessions]
Overcoming the industry's lack of reach toward diversity. What kinds of activities and initiatives can we create to appeal to and support the newest and most diverse demographics?

Intro: Erik Pritchard [CEO/President of Motorcycle Industry Council] A lifelong cyclist, Erik will discuss the motorcycle industry's efforts to welcome new riders.

Panel Moderator: TBA. Panel: Ryan McFarland [Strider, All Kids Bike], Heather Mason [NBDA], Dave Olsen [Erics Bikes/], more TBA

• Post Boom Marketing - Your Companies Future
is Happening Now

Keeping consumer engagement and momentum in the post-pandemic future. Targeting marketing initiatives to a more diverse consumer demographic.
Speaker: TBA

The Cycle of Influence Summit, October 14-15, Bentonville AR


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