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7mesh Apparel follows strong year with new representation in the US, UK, and EU

Published June 15, 2021

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Following a 2020 and start to 2021 which saw strong sales growth across all its territories, 7mesh Apparel has welcomed two new agencies to its team and seen a third expand its territory across the US-Canada border.

In Europe, Lyon Equipment will be representing 7mesh throughout the UK, while Prague-based Ski a Bike Centrum Radotin will bring 7mesh to the Czech Republic and Slovakia. In North America, long-standing Canadian agency Mountain Exposure Sales and Marketing will expand their territory across the border to cover the US Pacific Northwest. Lyon Equipment is a highly respected agency that has serviced a wide range of adventure pursuits since 1974. With a roster of high-performance brands like Ortlieb, Salsa, and Bombtrack and a strong team of inside and outside reps along with in-house marketing resources, Lyon is the perfect partner to further build on 7mesh's success in the UK.

Ski a Bike Centrum Radotin is one of the premier high-end cycle and ski retail shops in Europe, and they have added 7mesh to their roster as part of an expansion of the sales agency part of their business. Led by co- owners Lukas Princ and Katerina Princova, their shop is a key mover in the Czech bike market and will help introduce 7mesh to a country with a deep and passionate bicycle culture.

Calgary-based Mountain Exposure Sales and Marketing has represented 7mesh in Western Canada since 2015 and will be adding the US Pacific Northwest to their range. They are in the process of hiring a local rep to join their team to help to grow the brand in this key US region.

"It's been a phenomenal year for 7mesh," said GM EMEA & Global Wholesale Leader John Zopfi. "At the same time as we've seen outstanding sales growth, we've been constantly impressed by the resourcefulness of our reps and agencies as travel restrictions and limits on retail have forced them to move their presentations and interactions online."

"We're really excited to add these two new agencies and expand the territory for one of our longstanding partners, and we're confident that it will help the brand's momentum carry forward into 2022 and beyond."

To learn more about 7mesh, visit

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