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Eliel and Co. signs a bench of experienced senior executives

Published June 15, 2021

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San Diego, CA June 14, 2021- Eliel and Co. parent company of advanced technical apparel brands Eliel Cycling and endurance brand, Wattie Ink., recently finished the hiring of its third key executive to round out the new senior leadership team.

"I'm so proud we're attracting the best senior executive talent with a broad set of experiences successfully working with global brands to grow communities, innovate and advance brands," stated company CEO, Ryan Cady. "I'm thrilled that the best of the best is so eager to join our already stellar team. We're so proud of where we are and adding this crew of all-stars ensures that the best is yet to come."

New members of the team include Marirose Charbonneau, Product Line Manager, Karl Heidgen, Director of Sales and Business Development and Allyson J. Davis, Chief Marketing Officer.
Marirose Charbonneau directs strategic and technical product innovation for inline and custom products as well as collaborations with athletes, artists and other industry leaders. Charbonneau joins Eliel and Co. with extensive experience in global design and technical product development for numerous products spanning categories of cycling, triathlon, swimming (including wetsuits), running and fitness. Named on 3 patents for innovative technical apparel, Marirose has held similar roles with Zoot Sports, LeeMarc Industries Canari, and Shebeest

Karl Heidgen is a recognized name in the cycling industry. Having 18+ years in national and international business development, Karl's extensive knowledge in team leaderships helps him create diverse teams that provide successful results. His contagious personality supports all steps in the custom sales marketplace including internal and external environments. He is respected throughout the industry for his leadership and loyalty to cycling. His comprehensive knowledge of products, and markets have guided strategy and delivery of sales growth for businesses including Pactimo, Borah and Haute Route.

The new Chief Marketing Officer, Allyson J. Davis, joins Eliel and Co with extensive experience launching, branding, rebranding and transforming sport and lifestyle businesses. She specializes in developing company vision and culture, building successful strategic, and creative integration between internal teams, and integrating external partnerships and programs to expand brand value and business growth. Recent companies have included Red Bull, Universal Sports Network and Rusch Ventures where she was 7x world champion Rebecca Rusch's business partner and head of marketing. Additional ventures have included the NBA, MLB, NHL, NCAA, U.S. Olympic Committee, sports national governing bodies such as USA Cycling, USA Swimming, USA Ski and Snowboard, and global events such as the Boston Marathon, Alpine World Championships, Rugby World Cup, FINA World Championships, Ironman, Giro d'Italia, Mavericks Big Wave Surf, Road Cycling World Championships, and Interbike (partial list).

About Eliel & Co.
Eliel & Co. was born and raised in San Diego, an epicenter of world-class cycling, birthplace of triathlon and epic location for endurance sports, Eliel Cycling, and Wattie Ink. craft advanced technical apparel brands with entire gear lines researched, designed, tested and manufactured by athletes for athletes in company owned and operated factories. The company has also developed and continues to grow cycling and endurance sports communities as members of the Eliel Factory Team, Wattie Ink. Elite Team, Hit Squad and The Gravel Collective Project. Both brands sponsor professional athletes, industry leaders, events and world-class experiences with the purpose to inspire, serve, support, and grow cycling and endurance sport participation at every level with the most advanced performance gear.

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