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PROPAIN moves US office to Vancouver, Washington, hires Victor Sandrin as EVP

Published September 23, 2021

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Over the past year PROPAIN Bicycles has been growing their high end direct to consumer brand in in the US market with a great amount of interest and success. In order to fulfill the high demand and increase their reach into the huge US market, PROPAIN has moved their US Office and operations to Vancouver, Washington.

From this location they will set up the production assembly line and ship bikes to the US, with long term goals of shipping into Canada and Mexico as well. With the new office and production located in the US, PROPAIN will be able to service the US market faster and have all their bikes available and customizable like they are in Germany in the future.

With this move PROPAIN hired industry veteran Victor Sandrin as Executive Vice President to complete the setup of the sales office, production line, and get the brand ready for events to showcase the bikes to American consumers.

"I have been really impressed by the evolution of PROPAIN Bicycles over the past couple years, they really came up on my radar in a big way when they initially started selling in the US last year and signing Remy Metallier. The bikes look great, the suspension works extremely well, and the vibe of the company is fantastic, they all ride and have a passion for making the best bikes." said Sandrin.
"I have had experience with bringing a European brand to the US market and I am very excited to help take PROPAIN to the next level here in the US. After visiting the German HQ in June and seeing the operations, I am really impressed by the organization and the vision of the brand. It's going to be fun to showcase this great brand to the North American market."

"With the newly founded entity PROPAIN Bicycles USA we will be able to offer the same outstanding level of customer service as we do in Europe. We are so happy having Victor on board as he shares the same philosophy PROPAIN stands for and we are sure to have found the right guy to represent the brand and help grow the organization in a very successful way in North America. "- Volker Knaus, Global Director Sales / Customer Service

Even with some of the temporary challenges facing the bicycle industry supply, PROPAIN is forging ahead with a long term investment in the North American market. It sees the US and Canadian markets as essential to its plan to grow and having their bikes available to anyone who wants a beautiful German engineered, high end mountain bike at a great price. PROPAIN plans on attending demo events starting later in 2021 and will also be at Sea Otter in October as its first major US event to showcase the brand.

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