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Bulls Bikes USA Gears Up For Life Time Sea Otter Classic

Published September 29, 2021

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In their third year as official eBike Sponsor of Sea Otter Classic, BULLS prepares to show the latest in form and function.

Los Angeles, CA (September, 27 2021) – BULLS Bikes USA, a global leader in the traditional and electric bike categories, today announces its continued sponsorship of the 30th annual Sea Otter Classic and display of their 2022 model preview at this historic event October 7-10, 2021.

Since the postponement and subsequent virtualization of the 2020 Sea Otter Classic, due to the global COVID-19 pandemic, BULLS is thrilled to be in person to introduce new models with emphases on adventurous lifestyles and new technology from long-time eBike partner, Bosch.

"I think we've all been chomping at the bit to get back out there, to come together again around bikes and riding," said Adam Anderson, Marketing and Sales Manager for BULLS Bikes USA. "The trick has been making sure we're being safe and looking out for each other. We feel confident in the Sea Otter team's commitment to these values and are excited to be face to face with riders and colleagues around the industry, even if from 6 feet away."

In the midst of global supply chain delays, BULLS will be introducing some exciting models at this year's Lifetime Sea Otter Classic. This includes a number of eBikes that have been upgraded to the new Bosch Smart System (BES3), such as the all new, mullet spec'd Copperhead EVO AM 750 series, the new Copperhead EVO HD 750 series and the class 1 Iconic EVO 750 Series.

BULLS will also highlight several popular models from the last year with an adventure orientatione. Front and center will be the Iconic EVO TR 1 Speed, a full suspension, Bosch drive, class 3, eTouring bike and the Adventure EVO AM, a 150mm eMTB with Bosch Gen4 CX and 1125Wh battery capacity. The Grinder EVO, Desert Falcon and FAZUA-equipped eRoad bikes, the Alpine Hawk EVO and Grinder EVO Lite will also be on display. BULLS is excited to innovate new cycling opportunities for all riders into 2022.

For more information on BULLS visit bullsbikesusa.com or follow BULLS on Instagram, Facebook and Twitter.

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About BULLS

Rising to international marathon/epic race dominance after its establishment in Germany in 1994, BULLS has enjoyed notable success as a leader in the mountain, specialty, and eBike categories. BULLS has among the most extensive eBike product lines in North America, offering a model for nearly every rider, from traditional MTB and Gravel to eMTB hardtail and full-suspension, eCity/Touring, eSpeed and now, eRoad, eSUV and eHeavy Duty. BULLS and its parent company, ZEG, are global fixtures in biking throughout Europe and the world, offering more eBike systems than any other brand and leading the way in eBike innovation and technology.

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