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Joan Hanscom Joins BMC USA as Marketing Manager

Published November 5, 2021

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Industry veteran joins Swiss Brand in Scotts Valley Office.

Scotts Valley, CA. November 8, 2021. Managing Director of BMC USA, David Votava, announced the hiring of Joan Hanscom in the role of Marketing Manager, "Joan joins the team at a very exciting time for our company. With the launch of our SCOR mountain bike brand, our incredible URS gravel bikes and the full catalog of BMC bikes to celebrate, we are excited to bring Joan on to focus on telling our brand story and growing the BMC family of riders."

Hanscom, a long-time industry veteran, joins BMC after serving as the Executive Director of the Valley Preferred Cycling Center where she drove a renewed focus on community with a particular lens on growing female participation, youth and adult programming as well as cultivating digital community via The Talk of the T-Town podcast. Prior to her time at the VPCC, Hanscom served as Vice President of Event Services for USA Cycling and Marketing Manager for ABUS Mobile Security in Chicago.

"As a long-time BMC owner, I am thrilled to join the team at this very exciting time in the brand's growth. As a racer myself, I have a tremendous appreciation for masterful Swiss precision, the focus on performance and creation of a premium product that goes into every bike we produce. Now I get to share that story with the cycling community and cultivate a deep connection with our brands."

About BMC Switzerland

Swiss, Premium, Performance Cycling

BMC Switzerland is synonymous with innovative Swiss engineering. The premium approach to bikes goes back to 1994 to Grenchen, Switzerland. For decades BMC bikes have met the highest standards in quality, design and manufacturing. It is an ambition that explains why the company invests so heavily in research and development – to create premium rides that not only deliver but excel. BMC supplies bikes for the world's top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships, numerous IronMan Championships and the Olympic Road Race. BMC bikes stand for premium performance, accessible to everyone.

More information about products, technologies and racing teams can be found on the BMC website.

Contact: Joan Hanscom, joan.hanscom@bmc-switzerland

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