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Quality Bicycle Products Announces 2022 Dealer's Choice Details

Published January 11, 2022

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Quality Bicycle Products announces the launch of its 2022 Dealer's Choice partnership platform. As Q's flagship strategy uniting participating brands with retailers, Dealer's Choice rewards bike shops with powerful incentives while growing ridership and overall industry health.

More than just another discount program, Dealer's Choice supports retailers by partnering them with brands that independently enforce Minimum Advertised Price (MAP), respect channel integrity, and create compelling products. Paired with Q-facilitated community outreach opportunities, Dealer's Choice supports a more sustainable industry while strengthening retailers.

There are 45 partner brands for the 2022 Dealer's Choice program, each a leader in its respected category.

"Dealer's Choice delivers improved cashflow and measurable incentives for retailers while also strengthening bike communities," said Bill Schouman, QBP's Vice President of Sales. "It's a powerful growth strategy for retailers that benefits the entire bicycle industry."

Q retail partners can log into, click on Dealer's Choice and start enrolling in brands today. Retailers who want to open an account with Q can apply at

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About Quality Bicycle Products
Quality Bicycle Products works to advance bike communities and our industry so everyone can win. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for 40 years. For more information about Quality Bicycle Products, visit

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