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Dirtlabs outpaces industry growth in 2021

Published April 11, 2022

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LONGMONT, Colo. — The global pandemic, associated supply chain issues, industry staffing woes, and local bike shops entering an already competitive landscape did not slow down repair numbers and growth for Dirtlanbs, the industry leading suspension and service center out of Longmont, CO. The industry's oldest independent service center completed over 5,000 repairs, and grew by 13% to stay on pace.

Out-of-state, ship-in repairs were also up, driving recognition of Dirtlabs as the suspension specialist for both novice and expert riders across the country. "DirtLabs has been a huge asset for our shop. When the pandemic rush came they stepped up to the plate with an appointment system that allowed us to maintain an organized schedule and they delivered on time, every time. Repairs were done flawlessly. Communication throughout the process was stellar and the employees were exceptionally professional, knowledgeable and friendly. I highly recommend DirtLabs to anyone!" — Nate Espinosa, Rhythm Bikes. Dirtlab's expert attention to every repair combined with swift turnaround and customer support made it a lifeline for many retailers who found themselves swamped during the surge of pandemic-driven demand.

"We're glad we were able help retailers keep their customers happy, and that we could help keep riders riding during a weird and difficult time." said Mike "Luby" Luebesmier, Dirtlabs founder and owner. "Our dedication to riders through service and new suspension sales support has been such a driver in turning our once-small operation into a national name. It has been a wild 12 years in business, with last year being possibly the wildest."

Moving into 2022, Dirtlabs plans to stay top of mind for those who purchased new and used bikes throughout 2020-2021. With customer-focused service models, a streamlined repair scheduling system to ensure minimized downtime, a growing number of locally owned bike shop partnerships to serve the Front Range, and a swell in the number of nationwide send-ins, Dirtlabs' exceptional suspension repair and customer support will remain trusted constants in the shifting mountain bike industry for years to come.

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