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Hammerhead Promotes Jessica Braun to Vice President of Product

Published April 13, 2022

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Braun to lead both software and hardware teams toward a common vision for the future of Hammerhead.

New York, N.Y., Tuesday, April 12, 2022 - Today Hammerhead, innovators of cycling technology and makers of the Karoo 2 cycling computer, celebrate the promotion of Jessica Braun to Vice President of Product. In her new role, Braun will lead both the software and the hardware teams at Hammerhead.

"It became clear in a short period of time the incredible impact Jess was making on Hammerhead, both from a product improvement standpoint and as a dedicated coach and leader for the team. Her passion for research, dedication to the minute details of user experience, and clear vision for product development will help steer us to an exciting future." - Pieter Morgan, Hammerhead CEO and Co-Founder.

"I have spent the last decade obsessing over the opportunity I see ahead with digitally connected cycling product experiences and I've been fortunate to work with the talented team at Hammerhead who share my passion for creating innovative and delightful products. Hammerhead's product and design teams prioritize the rider and work cross-functionally to bring solutions to market that make each ride better than the last. I am excited to grow our teams and expand our ability to rapidly and continuously deliver value to our customers. I look forward to working alongside Pieter, Laurence, and our partners at SRAM as we move into this next phase of growth for our business." - Jessica Braun, Hammerhead VP of Product.

Braun spent her early career with the team at Trek Bicycles as Design Research Strategist, working to uncover global data and trends to help drive the industry forward. In 2013, Braun left the bike industry to dive head first into the world of data insights, A.I., and product management. As a lifelong cyclist, in 2020 Braun returned to the industry to implement her technical learnings and quickly became a major driver of product innovation at Hammerhead.

Over the past 14 months, Braun and her team have developed countless software features, including industry leading Predictive Path Technology, which allows Karoo 2 riders to view upcoming elevation without a predetermined route.

The promotion is a clear indicator of Hammerhead's continued growth and decision to elevate top industry talent. Strategic hires, like Braun, continue to accelerate Hammerhead's mission to inspire & empower all people to unlock their athletic potential through cycling.

To learn more about career opportunities with Hammerhead visit their Career Page.

About Hammerhead:

Hammerhead® is a cycling technology company with a mission to inspire & empower all people to unlock their athletic potential through cycling. Launched in 2013, Hammerhead raised over $14 Million from prominent investors including NEXT VENTŪRES, KB Partners, Primary, and Chris Froome. Hammerhead currently operates as a stand-alone brand within the SRAM® portfolio.

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