You are here

ABUS Expands Sales Team, Marmet Rejoins ABUS

Published June 3, 2022

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

ABUS adds two more members to the North American team to support the continued growth of the brand.

The first addition is Will Mahler who recently joined the ABUS team as the East Coast Sales Manager. Will is a passionate cyclist, a former bicycle retail store manager, and has 14 years of experience as a factory sales rep with Bianchi. He brings extensive expertise in relationship building, business consulting and product/brand education.

With the addition of Will Mahler, the sales team will be realigned with Brent Cohrs taking over as the Midwest Sales Manager and Collin Myers as the West Coast Sales Manager. Will, Brent, and Collin will be focused on supporting distributors and retailers throughout the US with the growing e-bike market and the introduction of the new line of ABUS mountain bike helmets.

Mahler added, "I'm excited to join the family at ABUS Mobile Security after 14 years of representing a niche' European brand. ABUS's product advancements in technology and bicycle security puts them at the forefront of mobile security integration for the rapidly growing e-bike market."

ABUS is also thrilled to announce the return of Phil Marmet. After a short hiatus from the industry, Phil returns to the ABUS team in a newly created position, Business Development Manager. Previously with ABUS for ten years, Phil played a major role in the growth of the brand throughout North America. He will be tasked with leading the sales strategy in the moto and bicycle helmet categories, supporting sales growth in Canada with HLC, and continuing to develop the ABUS Academy training platform.

"I am excited to be back at ABUS working with some of the most dedicated and passionate people in the industry. In my new role as Business Development Manager, I look forward to collaborating with my colleagues in moto and bike to bring about the sustainable business and growth we all want" said Marmet "With a security range that is untouchable and a helmet line that is going to be impactful for sport (just as it has been for urban riding), the future for ABUS is bright and I cannot be happier to be a part of it."

Brian Orloff, VP of Sales and Marketing "I really like how our US team is taking shape. I couldn't be happier to have Phil back and to welcome Will to the ABUS family. ABUS is well positioned for growth in the exploding e- bike market and with our new range of MTB helmets. More importantly, we now have a great team in place to support our distributors and retailers. Having Phil and Will on the team, with their years of industry knowledge and passion for the ABUS brand, will be instrumental in our pursuit of continued growth in the North American market."

During the territory transition the entire ABUS team is available and can be reached via email at or by phone at 312-640-1111.


ABUS Mobile Security, Inc. is based in Chicago, IL. Named German Brand of the Century, ABUS has been building locks in their own factories since 1924. Backed by five generations of family knowledge, teams of in-house engineers and tool-makers, ABUS has risen to market leader in Europe by using the highest quality materials, rigorous testing methods and constant innovation in their quest to make the best locks and helmets in the world. For more information about ABUS visit or contact us via email at

Join the Conversation