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BikeCo signs three sales agencies for key sales territories

Published June 13, 2022

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BikeCo is enthused to announce that it has added three sales agencies to its outside sales force, reinforcing its sales and service for dealers in the US.

James Smat, an avid cyclist, is the Principle for the HidePDX agency and will be servicing Oregon, Washington, Idaho, and Montana. James comes to BikeCo with 15 years of servicing retailers in the Pacific Northwest.

Turbo Sports is representing the BikeCo brands in Utah, Colorado, New Mexico, and Wyoming. Ryan Barrett and Jeff Wilbur are the core of the Turbo Sports team and bring decades of combined experience in the cycling industry, ranging from roots in BMX racing to owning bike shops, and sales management for cycling brands.

The Gold Agency will be working with BikeCo’s dealers in Michigan, Ohio, Kentucky, and Indiana. Jeffrey Gold, Peter Gast, and Scot Allen are the Gold Agency’s ground team, each with decades of experience in the cycling industry in varied roles.

“We could not be more enthused to include HidePDX, Turbo Sports, and the Gold Agency” in our Sales and Service team” commented Roy Hough, BikeCo Director of Business Development. “Their reputations shine amongst dealers in the regions they serve, and we are confident that they will bolster our service and partnership with IBDs in these great states”.

“Their considerable industry experience, in shops, on the road, and working with top cycling brands sets them at a level amongst the industry’s best, commented Brian McKinney, BikeCo Senior Director of Sales and Marketing, remarked. “We’re excited to have these agencies representing our brands and adding value to our dealers in these territories.”

Contact information:


HidePDX Group (Oregon, Washington, Idaho, and Montana)

- James Smat


Turbo Group (Colorado, Utah, New Mexico, and Wyoming)

- Ryan Barrett

- Jeff Wilbur


The Gold Agency (Michigan, Indiana, Ohio, and Kentucky)

- Jeffrey Gold

- Peter Gast

- Scot Allen

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