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HARTJE expands French sales and service organization to further improve service to local dealers

Published June 21, 2022

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From June onwards, Bernard Casale has joined Hermann Hartje KG as Area Account Manager for Southern France.

Bernard will represent brands like CONWAY, VICTORIA and QiO as well as HARTJEs broad Parts and Accessories catalogue in France's South region.

"It's really great to join HARTJE in their journey into the French market", says Bernard. "The house of HARTJE has great brands and products which really fit the French market. I see a lot of opportunities and have already received very positive feedback on my new role and the brands from various customers. I'm convinced that we can build the brands in a positive way in the French market."

In this role, Bernard will work together with and report to the recently appointed sales manager Maxime Chartier. Bernard and Maxime have been colleagues before. "Bernard is a great colleague with a lot of knowledge and passion for products and business. I'm very happy to have him on board and we have a very good cooperation. Together we will build further on the growth of HARTJE in France."

To support the organization for the French market from the company, from May onwards Corine Matthijssen has been appointed at HARTJEs Export Sales Backoffice at their Benelux location in Zutphen in the Netherlands. Next to serving the French inquiries in sales and services, she will also be supporting Belgian (Walloon) customers. Corine has a strong background in customer service and project management and has excellent French language skills.

Coen Bosch, HARTJEs Export Sales Manager comments: “I am very happy to welcome our new colleagues in the team. According to our investment in the French market, we have now installed a full sales and service team to further grow our business, support the customers in sales and services and build new relationships. 

  • During the Pro Days show in Paris, we will be present at our own booth with our colleagues to welcome our customers and prospects.”
  • At the Pro Days fair in Paris you will find us at our HARTJE stand. We look forward to welcoming our customers and future clients“.

About Hermann Hartje KG

With its 127-year history, "HARTJE" is one of the great traditional names and partners of the trade in the bicycle business in Germany. The company from the northern part of the country is both wholesaler and manufacturer and offers strong brands such as CONWAY, VICTORIA, QiO and several more. In the P&A area, the strongly growing brand CONTEC and numerous exclusive cycling brands are part of the line-up. In addition to Germany and Austria, HARTJE has a strong presence in Benelux and recently expanded its activities – additionally to France – to Denmark and Sweden.

Bernard Casale.

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