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PeopleForBikes Announces Keynotes for Upcoming SHIFT‘22 Conference

Published September 10, 2022

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BOULDER, COLO. (September 8, 2022) — PeopleForBikes is excited to announce the keynote presentations for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas.

Over the course of three days, SHIFT‘22 participants will have the opportunity to network, attend educational sessions and ride world-class mountain and gravel trails across Northwest Arkansas. The conference is surrounded by a week of can’t-miss cycling events, including UCI World Cup cyclocross races, Outerbike Bentonville and the Big Sugar gravel race, the final leg of the Life Time Grand Prix, featuring 60 of the nation’s top cyclists.

Centered around creating the bike industry we want to see, the conference will feature morning keynotes followed by immersive, afternoon workshop sessions at iconic venues across Bentonville, including the Crystal Bridges Museum of American Art, Coler Mountain Bike Preserve, the Momentary Contemporary Art Museum and 21c Museum Hotel. In addition, daily pre- and post-conference activities and events will allow attendees to connect with fellow industry peers and celebrate all things bicycling.

SHIFT‘22 Keynote Presentations

Play Equity: Strengthening Underserved Youth On and Off the Bike Rahsaan Bahati, Founder, Bahati Foundation Championship rider, cycling advocate and industry trailblazer Rahsaan Bahati shares his vision on building strong and healthy communities by focusing on increasing access to opportunities for underserved youth.

From Marginal Gains to a Circular Revolution Erik Bronsvoort, Founder, Circular Cycling The bicycle is a great way to reduce transportation-related emissions, but the bicycle industry is still an industry. To become more sustainable, we need to completely rethink the way we do business. The transition to a sustainable, circular economy offers an enormous opportunity for the bike industry to take a big step in product design and interaction with customers.

Made in America: Walmart Leading the Domestic Agenda John Furner, President + CEO, Walmart U.S. Walmart is not only committed to buying more U.S. products to bring new jobs to American communities, they’re also committed to bicycling. The world’s largest seller of bikes is working to get 10% of Home Office associates biking to work, showcasing the power of active transportation at the corporate level.

The Bike Industry We Want to See Jenn Dice, President + CEO, PeopleForBikes PeopleForBikes’ President and CEO Jenn Dice shares the organization’s vision for becoming the best bicycling nation in the world and how SHIFT‘22 is moving the bike industry forward to make that vision a reality.

Pioneering Your Own Trail Jeremy McGhee, Founder, UNPavement Project Jeremy McGhee spent the first chapter of his life as a professional athlete, pioneering his own trail. Today, Jeremy is committed to pioneering trails for others. His life’s work is to make sure disabled athletes have full access to the wild today and in the future.

Changing the Game Justin Williams + Cory Williams, Co-Founders, L39ION of Los Angeles As a leader in the movement to diversify cycling, L39ION of Los Angeles is one of the most important and relevant bike racing teams in the world. In a wide-ranging discussion, the team’s co-founders, Justin and Cory Williams, share their journey, learnings and plans for the future.

Creating Shared Value Julie Gerhki, Vice President of Philanthropy, Walmart; Vice President + COO, Walmart Foundation Walmart and the Walmart Foundation take a shared value approach in creating significant and lasting improvements in global and local systems. Julie Gerhki will discuss their key focus areas of economic opportunity, environmental sustainability, community resilience and racial equity.

You can see the full agenda and lineup of SHIFT‘22 speakers and register for the conference by visiting

SHIFT‘22 will also feature a collection of guided bike rides exploring the lush forests and scenic backroads of Northwest Arkansas, hosted by professional cyclists and industry leaders including Rahsaan Bahati, Marley Blonsky, Justin and Cory Williams, Molly Cameron, Jeremy McGhee and more. Group sizes will be limited and sign-up for activities opens September 13.

Registration for SHIFT‘22 is $695. Ticket prices increase $100 on September 19, 2022. Register and book your hotel today at

With any questions about SHIFT‘22 or PeopleForBikes’ entire Bicycle Leadership Series of events, please contact

About PeopleForBikes

PeopleForBikes is making biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at

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