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BTI Adds More Outside Reps Across the US

Published September 21, 2022

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(Santa Fe, NM) Leading US technical products distributor Bicycle Technologies International (BTI) has hired five additional reps to help dealers in previously under-represented markets.

BTI's Sales Manager, Christian Ahrens, announced the news this week. "Now, more than ever, this is a time when shops need to make smart decisions about their inventory. Each rep has been handpicked for their experience and ability to help shops navigate product selection, placement, and profitability. These seasoned industry veterans are already visiting retailers and passing your suggestions back to BTI."

Matt Hagen, of Hagen Sales and Associates brings over 20 years of experience and connections with over 200 bike shops to the Pennsylvania area.

Larry Beiswenger, of Blue Heron Outdoor, LLC brings over 25 years of experience and will represent BTI to the Indiana and Ohio areas.

Casey Stoddard and Mickey Hummel of Special Agent Sport Sales will be covering Texas, Arkansas and Oklahoma.,

Perry Kramer, two-time Hall of Famer and the "PK" of PK Ripper fame, will be covering southern California, where BTI has recently upgraded to next day shipping via UPS Ground.

These additions bring BTI's existing independent field rep team to 8 members. Previous hires include Herbert Hart (NY, NJ, CT) , Dennis Burg (IL, MO, WI) and John Eighmey (OR, WA)

About BTI

Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 20,000 items and 300+ global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving staff a financial stake in the success of the company. See for more information.

Casey Stoddard.

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