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Highway Two Continues to Grow, Adds to Team

Published October 24, 2022

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COSTA MESA, Calif., Oct. 13, 2022 

Highway Two (H2), the leading North American importer and distributor of premium cycling brands Continental, Selle Royal, Fizik, crankbrothers, Brooks England, ABUS, Knog and 100%, adds to its team with new key hires in finance, sales and marketing. 

H2’s president, George Eubanks, announced the news this week: “We are thrilled to welcome such strong new talent at a moment of tremendous growth in cycling participation. Each member of our team adds unique strengths that allow H2 to build a culture of exceptional support to our customers and our brands.” 

Divyesh Patel, director of finance and accounting: Divyesh brings more than 25 years of experience in finance in CPG companies, including Coop Home Goods, TheRenewCo and Cabinets To Go. Divyesh will lead the accounting and finance team at Highway Two and will be responsible for managing the company's financials, including financial planning and analysis, strategic planning, accounting and controls, tax, audit, treasury, and risk management. 

Ryan Ward, e-commerce manager: Ryan is focused on providing our customers with an excellent online experience and is onboarding a new B2B platform expected in January 2023. Ryan has an extensive background in B2B and B2C ecommerce and marketing, primarily in the action sports industry. 

Courtney Wilson, marketing supervisor: Courtney brings a strong marketing background to the H2 team, with recent key experience in the cycling industry at Yuba Bicycles and Giant Group USA. She also brings video marketing and data analysis experience gained while working at Pixability. 

Eddie Santiago, territory manager – Midwest: Eddie brings deep sales and management experience at top tier cycling brands, including Cannondale and Saris. He is based in the Chicago area and will be H2’s voice to the amazing community of retailers and cyclists there. 

Morgan Dye, inside sales representative: Morgan brings extensive experience working in IBDs in Colorado and California in sales, management and bike maintenance. Morgan will be supporting H2’s customers in Utah, Colorado and parts of southern California. 

“At H2, we have a portfolio of the strongest and most innovative brands in the premium cycling space,” Eubanks said. “We are challenging ourselves to match our premium product level with equally premium service levels for our customers. Expanding the depth and experience of our team will be a huge help in accelerating us forward.” 


Highway Two, LLC, founded as a joint venture between Continental Tires and Selle Royal Group, is a North American importer and distributor of the premium cycling brands Continental, fi'zi:k, crankbrothers, Selle Royal, Brooks England, ABUS Mobile Security, Knog and 100%. To learn more about Highway Two, please visit 


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