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Limar USA Further Develops Into US Market

Published October 27, 2022

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Limar USA creates custom graphics program, adds reps and events

October 17, 2022 – Ketchum, ID – Limar USA announced the introduction of the MyLimarTM custom helmet graphics program, expansion in the retail market, and key focus for 2023.

Starting immediately, Limar USA has initiated the MyLimarTM custom graphics program for North America. Clubs, teams, retailers will now be able to customize Limar helmets to match team colors or graphics to further professionalize the look and feel of the team's or company's messaging. Helmets are now in stock and shipping to new dealers from the US warehouse.

In addition, the company is continuing a steady rollout of reps to manage the growth of new retailers across the country. Reps have been added in California, Ohio, Indiana, and Michigan. Co-President Bianca Bernardi said, "We are very pleased to have some seasoned and professional sales staff joining our team and we are taking it step by step to ensure that we add top tier sales team members who are passionate about the brand and the future."

Ron Lauber is covering Central and Northern California and James Knight is covering Ohio, Michigan, and Indiana.

The company is also looking forward to next year with plans to attend Sea Otter and Unbound Gravel, new helmet models being added to the collection in Q2 of 2023, and continuing with valuable athlete partnerships. Giovanni Caporali, Co-President of Limar USA added, "We are excited that Team Astana has American rider Joe Dombrowski on the team again for 2023."

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