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Nukeproof comes (back) to the US with dealer/online program

Published November 30, 2022

SALT LAKE CITY (BRAIN) — Nukeproof mountain bikes, components and accessories are available directly in the U.S. market again via a dedicated U.S. website and warehouse and a growing list of brick-and-mortar dealers.

The brand was launched in Michigan in the 1990s and is now owned by WiggleCRC, the U.K. e-commerce retailer. After Signa Sports United acquired WiggleCRC, the company announced plans to return to the U.S. market with a hybrid distribution plan

The brand now has a warehouse in Utah and its online dealer locator shows about a dozen U.S. stores. 

“We’re super stoked to be able to serve U.S. customers locally,” Inga Kaufmann, Nukeproof’s director of marketing operations and U.S. brand manager, said in a press release. “Our presence will be felt through our shops, our athletes, our demo events and our bike-obsessed staff. People will be able to touch and feel the bikes before buying and we’ll be able to react quicker to customer demands. Nukeproof has built a great reputation in Europe and the U.K. through supporting racers, developing riders and investing in the community — we’re excited to do the same here.”

The company said its initial product offerings in the U.S. include the majority of its mountain bike and e-MTB line, as well as a limited selection of parts and accessories.

Related: Signa's US plans include IBDs | Press release

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