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Princeton Tec Looks to Amplify Product Visibility with Trio of New Sales Rep Partnerships

Published January 23, 2023

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Hi Altitude Sales & Consulting, Outdoor Marketing Group and Schooler Associates ensure nationwide exposure for legacy lighting brand

TRENTON, N.J. (December 21, 2022)Princeton Tec, the family-owned personal lighting manufacturer that has built USA-made products since 1975, today announces a new partnership with well-known outdoor industry sales groups Hi Altitude Sales & Consulting, Outdoor Marketing Group and Schooler Associates in 2023 to increase brand awareness and visibility for the nearly 50-year-old company.

As the company looks to the future under third-generation family leadership, Princeton Tec aims to focus on additional product exposure for new and existing products in key outdoor, watersports, tactical and industrial markets across the United States.

“We can’t imagine a finer group of professionals to help grow brand recognition and be our direct connection to clientele than Hi Altitude, Schooler Associates, and Outdoor Marketing Group,” said Dave Cozzone, VP of Sales and Marketing at Princeton Tec. “This trio ensures our ability to develop and implement expansion and growth strategies across nearly two dozen states in the US as we look to further awareness of our amazing line of personal lighting equipment.”

Ryan Overstake, Principal Sales Rep at Hi Altitude Sales & Consulting, said: “Our familiarity with Princeton Tec, Dave Cozzone and the closeness to the family operated and owned business has been strong for many decades. We are confident that combining this long-standing relationship with the USA-manufactured category leading lights and headlamps will be an exciting and successful business for us and our customers.”

About Princeton Tec

Since 1975, Princeton Tec has developed products for everyone from the professional to the outdoor sports enthusiast. Now in its third generation of being family-owned and manufactured in the United States, Princeton Tec’s 47-year journey has pushed the limits of self discovery and provided light for those that seek to explore all corners of the world. The spirit of adventure and history of meeting challenges continue to drive the growth and development of Princeton Tec and its wide range of products.


About Hi Altitude Sales & Consulting

Hi Altitude Sales & Consulting is an independent sales group based in Denver, Colorado that will manage specialty retailer relationships within the Rockies territory. Hi Altitude Sales & Consulting is owned and operated by Ryan Overstake, who has spent the last several decades in the outdoor business and most of this time in sales functions across CO, UT, WY & NM.   Hi Altitude Sales & Consulting has led sales for this territory for 25 years with industry leading brands such as Mountain Safety Research (MSR), Therm-a-rest, adidas Outdoor Footwear, Genuine Guide Gear (G3), Yakima and many others.


About Outdoor Marketing Group

Outdoor Marketing Group has the distinction of over 40 continuous years as a manufacturer sales rep group. Decades of experience mixed with today’s account management practices provides our partner factories a unique blend of historical relationships and modern marketing strategies. We pride ourselves on the relationships we have fostered over our time as an agency but strive to continue to find new solutions for our industry partners. We are excited about our opportunity to work with the Princeton Tec team and the quality USA made products they provide for our industry.


About Schooler Associates

Schooler Associates is a Manufacturer’s Representative agency covering the TALO states for the outdoor sporting goods industry. Established by Mike Schooler in 2000 with the vision of building the most highly regarded agency in TALO. Kevin Roberson has entered into an agreement to purchase Schooler Associates in 2021 and plans to continue to provide the most professional sales team in our region but to also focus on additional areas of service for our clients, as their needs continue to evolve. We are excited about our opportunity to work with the Princeton Tec team and the quality USA made products they provide for our industry.




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