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COROS to Setup Direct Operations in the UK & Ireland

Published February 1, 2023

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London, February 1, 2023, | After a partnership of more than three years, 2pure will hand back the UK and Ireland distribution of COROS products to the manufacturer, effective March 1st 2023.

Since owning the full distribution of COROS products in the UK, 2pure has made significant strides forward in the running and outdoor markets. With distribution in over 40 physical stores and a well-established online presence.  As part of COROS' European expansion, it has set up a direct presence in the UK to service retailers and consumers further.

George Bowie, CEO and founder of 2pure distribution based in Livingston, Scotland, commented on the partnership, saying:

"Going up against some real giants of technology with COROS has been incredibly challenging but equally rewarding for our team in the UK and Ireland, and I am very proud of what we have achieved. Although it will be a shame not to work with the COROS team directly going forward, we will remain great friends and fans of the products. Right now, we have some big projects in the running space, keeping us very busy in 2023."

COROS UK General Manager Alec Duffield added, "We are very thankful to have had a great partner like 2pure to kick start our business in the UK and Ireland, and we're very much looking forward to continuing the great work they have done."

During the month of February, COROS and 2pure will work collaboratively to avoid any unnecessary disruptions for current UK and Ireland retailers.”

Any retailers in the UK and Ireland who are interested in working with COROS should follow this link to submit their details.


COROS is a performance sports technology company that helps athletes train to be their best. For COROS, it’s all about the outdoors, mountains, and a passionate, active lifestyle. We combine high-grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments. Advanced technology with an efficient and intuitive user experience is at our core. When you use a COROS product, you know you are getting a tool that has been designed, tested, and perfected for the athlete by the athlete. COROS users have set World Records and been to the highest point on earth, pushing our products to the extremes. 

At COROS, creation and innovation are never-ending. Our customers, the athletes, make COROS – be a part of our community @COROSGlobal on Facebook, Instagram, LinkedIn and TikTok.

ABOUT 2pure

2pure is a distribution business focused on adding value to the brands we bring to the active lifestyle market. Every brand has its own DNA, and we pride ourselves on our ability to communicate this to the UK audience. Founded in 2006, we aim to build a business by cultivating close relationships with everyone we work with: colleagues, suppliers, brands and consumers. 


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