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Knog Appoints HLC as Their New US Distribution Partner

Published April 5, 2023

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Fresh from celebrating their 20th year in the cycling industry, Knog has kicked off 2023 with some exciting new announcements concerning their distribution partners.

Knog begins 2023 with the news that they have appointed HLC as their new US distribution partner.

"It was imperative to Knog that our US distributor shared our ambitious targets for growth over the next five years and beyond, and in the team at HLC, we found exactly that equally ambitious partner. Highway Two and their team have been incredibly supportive of Knog, and we'd like to thank them for their support over the past seven years." Hugo Davidson – Knog CEO

"We're honored to add Knog's innovative and high-quality products into HLC's US product assortment. Knog is a strong global brand and we're excited to leverage all the tools and services we have in place to increase their reach and make it easy for US dealers to source Knog products and offer them to consumers." Patrick McGinnis – HLC President/CEO

Founded and headquartered in Melbourne, Knog has now grown into a global business with distribution in over 45 countries. Knog has been designing and making innovative & highly coveted bike accessories for over 20 years. Their dedication to innovative design and a healthy irreverence for how 'other' brands do things has made Knog a firm favourite with cyclists around the world.

Knog was the first cycling business to use silicone in the construction of their lights, which led to the launch of the now legendary, multimillion-selling and much-copied Frog light. This same fresh approach to design also led to the creation of Knog's Oi bell, a product that reimagined a 2000- year-old bell design and made the modest bike bell a functional work of art.

The back end of 2022, saw Knog bring Scout their latest product to market. Scout is a security device that discreetly attaches to the user's bike and combines an impossible-to-ignore motion- sensitive 85-decibel alarm along with a bike finder that utilizes Apple's 'Find my Network'. With Scout fixed to their bike, a cyclist can feel confident that they know where their beloved bike is at all times.

Knog & HLC's first big launch together will be at Sea Otter in April, with the introduction of an entirely new range of serious front lights designed with the serious road/commuter cyclist in mind.

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