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HAYES Announces New Distribution Partner For Italian Market

Published May 12, 2023

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HAYES (Manitou, Reynolds, Hayes, ProTaper, SunRingle’) Announces New Distribution Partner For Italian Market

Hayes and all of the brands within its portfolio is pleased to announce its new distribution partnership with AMG in the Italian territory. This partnership will expand the reach of Hayes Group's performance cycling componentry to AMG’s extensive network of dealers and provide customers with greater access to the best performing and most reliable components for mountain, road and everything in between.

AMG is a trusted and established name in the Italian territory, with a strong reputation for delivering high-quality products and exceptional customer service. With their extensive network and expertise, they will be a valuable partner for Hayes moving forward. With a long tradition in working with all types of componentry and serving all segments of the market, it should be easy to adapt to working with the full range of Hayes products and brands which include Manitou suspension, Reynolds Carbon wheels, Hayes braking systems, ProTaper stems, bars and seatposts and SunRingle’ aluminum wheels.

"We are excited to partner with AMG to bring our products and services to a wider audience," said Todd Schmidt, Aftermarket Sales Director of Hayes Bicycle Group. "AMG's experience selling premium brands, sales team strength and commitment to excellence make them an ideal partner for Hayes as we take a more aggressive approach at growing our European business. We're looking forward to partnering with AMG to provide customers with the best possible solutions for their time in the saddle". 

For additional information about Hayes, Its brands or the products it makes, please get go to or contact 

For information about the new Italian distribution partner AMG please contact or tel. +39 039 922581


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