You are here

Hayes Bicycle Group Announces Reynolds Distribution Partner BTI In US Market

Published June 8, 2023

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Hayes Bicycle Group (HBG) is pleased to announce yet another new chapter in what has been a long-standing relationship with Bicycle Technologies International (BTI) in the United States. While the two companies have worked together for decades, the addition of Reynolds to the BTI catalog signifies a bold step to a broader partnership with HBG. This partnership will expand the reach of Reynolds' finely crafted, extremely reliable and performance-oriented carbon wheelsets to BTI's extensive network of dealers. BTI will now be able to provide bicycle shops with greater access to the best performing and most reliable carbon wheelsets available for mountain, road and everything in between and offer their amazing service for a better overall experience for end users and dealers alike.

BTI has been a trusted name in the American distribution market for over 30 years. With their exceptional customer service, they will be a valuable partner for the Reynolds brand moving forward. With a long tradition as a leader in technical cycling products and serving all segments of the market, adding the Hayes Bicycle Group's flagship carbon wheel brand will not only provide benefit for Reynolds but also to the rest of the HBG brands as they will travel together with what is viewed as a prestigious partner.

"We are excited to partner with BTI to bring our products and services to a wider audience," said Todd Schmidt, Aftermarket Sales Director of Hayes Bicycle Group. "BTI's experience selling premium brands, sales team strength and commitment to excellence make them an ideal partner for Hayes as we take a more aggressive approach at growing our business in North America. We're looking forward to partnering with BTI to provide customers with the best possible solutions for their time in the saddle".

For additional information about Hayes, their brand portfolio or their products, please go to

For more information about BTI or how to set up a dealer account, please contact or call 800-558-8324.


Join the Conversation