Changhua, TAIWAN, 12 June 2023 – Jagwire is pleased to announce it has appointed Extra UK Ltd as the exclusive distributor of its products in the United Kingdom. Cyclex, a wholly owned subsidiary of Extra UK, will also represent Jagwire in the Republic of Ireland.
Based in Northamptonshire, England, Extra UK was established in 1996 and is a leading distributor of cycling parts, accessories, and sports nutrition products. They offer a curated portfolio of more than 30 premium brands across a diverse range of product categories. And with more than 1,600 active dealer accounts, they have built close relationships with specialty cycling and outdoors retailers across the UK and Ireland.
“We are thrilled to work with Extra UK to distribute Jagwire exclusively in the United Kingdom,” said Dan Brauer, Jagwire’s Global Brand Manager. “Their experience with premium cycling brands, their impressive sales, service, and marketing teams, along with their commitment to long-term growth make them the ideal partner to represent Jagwire.”
Will Fripp, Extra UK’s CEO said “Jagwire is a staple and truly important brand to not only the workshop, but also the ‘over the counter’ elements of bike shops globally. Sadly, for reasons that we all know, the market has been starved of stock in this buoyant segment over the past months. Our teams have worked tirelessly over the past weeks to ensure that it’s back, in stock, and ready to support shops and riders all over the UK and Ireland, from today.”
Jagwire products are available to order immediately from Extra UK. Please visit our B2B, contact your sales manager or call us on +44 (0)1933 672170 for more information or to open an account.
About Jagwire:
Founded in 1986 as Chia Cherne Industrial Co., Ltd, the Jagwire brand was launched in 1995 and has become the global leader in cycling control systems parts and accessories. Beginning with inner wires and cable housing, they now offer a wide range of products including brake pads, rotors, hydraulic hose, and workshop tools. With aftermarket distributors in 60 countries and hundreds of OEM brand partners, Jagwire has become the preferred choice for bike brands, workshops, and riders around the world.
About Extra:
Extra UK is a leading distributor of quality cycling products and is proud to represent a number of the world's market-leading brands on an exclusive basis, supplying cycle retailers throughout the UK and Ireland. Over the past 27 years our highly motivated team whose aims are to make the brands we represent readily available to enthusiasts in all localities and to provide the backup and technical support that market-leading brands deserve. Our carefully curated portfolio of brands includes Abus, Brooks, Crankbrothers, Ergon, Fizik, Pirelli, Enduro Bearings and Topeak, to name but a few.
