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HARO Bikes Hires New Inside Sales Representative, Taylor Troney

Published March 31, 2024

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Vista, CA - HARO's team continues to expand as the brand added long-time industry veteran Taylor Troney to its inside sales team. Troney held similar positions at Shimano and Speedplay and has both a supplier sales background as well as a retail background.

"Adding a veteran like Taylor to our inside team is icing on the cake," commented HARO's Director of North American Sales, James Ayres. "We already have the best independent territory managers in the game so this will round out our sales team from all sides. The team is backed by our revamped B2B platform ( that's simple and easy to navigate. As we prepare to introduce new bike models this spring, we're providing the backbone to make it even easier for dealers to work with HARO!" exclaimed Ayres.

When asked what attracted Troney to the brand, his answer was simple; "HARO's values and its innovation in the action sports and performance cycling landscape. I'm excited to work alongside a team of people with vast experience in the cycling industry who are focused on taking the brand to the next level. I have seen a small glimpse of what's coming and it's impressive. I'm looking forward to the journey ahead and taking HARO 2.0 even further."

Led by Lars Hjort, HARO's Chief Commercial Officer, and James Ayres, HARO's Director of North American Sales, Troney and the team will continue to provide best-in-class, IBD-friendly support to HARO's 30+-person sales force. Troney can be reached at or at (760) 599-0544 x139.

About HARO Bikes
Known for pioneering the birth of the freestyle movement in the early 80s, HARO Bikes quickly developed into a global presence with storied roots in its competitive cycling DNA. Today HARO embarks on a new journey forward, one focused on cutting-edge development and industry-leading design, producing bikes designed by riders for riders who want something innovative, progressive and a step above. For more information on what the brand's cookin', keep an eye on

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