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Bentonville Bike Fest 2024 Cools Off with Niagara Water

Published April 2, 2024

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Attendees will stay hydrated with the beloved family-owned water brand 
for the third year in a row

(Bentonville, Ark.) - Bentonville Bike Fest presented by Mobil1 welcomes Niagara Bottling back to Bike Fest this May. Committed to supporting local communities and encouraging healthy hydration, Niagara will provide hydration stations throughout the venue, offering Bike Fest visitors, riders and friends unlimited, complimentary water during the festival weekend.

"As one of the most exciting events in northwest Arkansas, Bike Fest allows Niagara to connect with our neighbors and ensure everyone has plenty of our refreshing, high-quality drinking water to stay hydrated," said Adonai Leiva, National Sales Director for Niagara Bottling. "That's why we are back for our third year in a row! We're thrilled to continue our partnership and hydrate the local Bentonville community!"

There is genuinely something for everyone at Bike Fest, from families and beginning cyclists, to experienced riders of nearly every discipline. It all starts at the Bike Fest Expo with a cornucopia of bikes, gear, and fun activities on offer. With dozens of bike rides, races, and contests, The weekend promises non-stop fun.

Niagara donated over 2,250 gallons of water at last year's event, and the two organizations are looking forward to another year of friendly competition and family fun.

"This is a great, family-friendly event," said Anne O'Connor, Niagara Marketing Manager. "My kids loved watching the Flatland performers and BMX stunts, and they tested out the children's bikes at the other vendor booths. It's a great way to introduce them to the world of biking."

The Bentonville Bike Fest was founded by nine-time UCI World Trials Champion Kenny Belaey and is now in its fourth year. Born from the fledgling, female-focused Women Shred event in 2019, the Bike Fest came into its own after a year's delay due to the Covid pandemic.

Niagara Bottling, LLC has been family owned and operated since 1963. Headquartered in Diamond Bar, Calif., Niagara operates bottling facilities throughout the U.S. and Mexico. As a leading manufacturer of private-brand beverages in the U.S., Niagara Bottling works closely with some of the largest retailers, grocers, club and convenience stores throughout the country. Niagara produces a variety of beverages including bottled water, sparkling water, tea, sports drinks and vitamin-enhanced waters. For more information, visit

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