May 5, 2025
Specialty outdoor retailer REI Co-op today announced Shannon Damen has joined the company and will assume the role of chief financial officer, effective June 16. Damen succeeds Kelley Hall, who will retire on August 1, following a transition period to ensure continuity. Damen will lead the co-op's financial planning and analysis, accounting, treasury, tax, internal audit, indirect procurement, corporate real estate, and asset protection teams.
"I am excited to welcome Shannon to the co-op," said Mary Beth Laughton, president and chief executive officer, REI. "With a wealth of experience across top consumer brands, Shannon brings invaluable expertise to help drive our growth and position the co-op for continued success."
Damen joins the co-op from Gap, Inc., where she was most recently global head of real estate and held roles as chief financial officer and chief commerce & experience officer at Athleta. Prior to this, she held finance leadership roles at Victoria's Secret and Vera Bradley, Inc.
"REI's long history of pioneering firsts, pushing boundaries, and creating greater access to the outdoors resonates deeply with me," said Damen. "I look forward to building on REI's legacy and contributing to its next chapter of exploration and impact."
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op's many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.
