BOULDER, COLORADO. MAY 22, 2025.
Full Cycle, Boulder's Bicycle Adventure and Endurance Sports Hub, is now the place to see, ride, and order bikes from Priority Bicycles. Priority's innovative bicycles feature a Gates Belt Drive and Pinion gearbox, that in combination delivers a low maintenance experience for adventure riders. It is now possible to test ride the 600, the 600 ADX, the 600 HXT, the Gemini Smart Shift Gravel, and the newest of the lineup, the Bruzer at Full Cycle.
Additionally, Full Cycle and Priority have established a new "Gear Library" allowing extended use of the 600 ADX adventure bike at no charge.
"We're thrilled at the opportunity to have more riders experience the benefit of Priority's low maintenance models, right in the hometown of our friend and partner in adventure, Ryan Van Duzer," says Dave Weiner, Priority's Founder and CEO. "The vibe at Full Cycle matches well with ours and is ideal for launching this concept."
Ryan Van Duzer adds,"My mission has always been to inspire people to 'Get out There' and enjoy nature. I'm excited for Priority Bicycles to have a home in Boulder, this partnership will no doubt help more people experience the magic of bikepacking,"
"I've known Duzer for years and have always admired his positive adventure mindset. Once we started expanding our offerings to include traditional Direct to Consumer Brands (D2C), I knew we had to find a way to include this unique brand," adds Russell Chandler, Full Cycle's owner. "The simplicity and low maintenance of the Priority bike makes it perfect to send out on an extended loan, giving our customers a chance to experience something they otherwise could not have easily had a chance to try."
Gear Library reservations are now being taken. Learn more about how to get onto a Priority bike on Full Cycle's website.
About Full Cycle - Established in 1982, Full Cycle is Boulder's Endurance Sports Hub, also home of Colorado Multisport (the country's premier triathlon store) and Full Cycle Café & Bar. Full Cycle offers performance, commuter, electric bikes for all kinds of terrain. With ample parking, the location is a great place to meet for coffee, ride with friends, come back for a beer, and shop for your next bike.
About Priority Bicycles – Founded in 2014, Priority Bicycles is a New York-based brand on a mission to make cycling simpler, more reliable, and more enjoyable. Known for their low-maintenance, belt-drive bicycles and customer-first approach, Priority offers a range of commuter, recreational, adventure, and electric bicycles. With a commitment to quality, style, best in class pricing, and service, Priority Bicycles is redefining what it means to own and ride a bike in the modern world. To learn more, visit www.prioritybicycles.com.
