After 35 years of presence in the German market through third-party distributors, MET will be supplying the Germany directly from the Italian headquarters and warehouse.
Jo McAleer, Business Development Manager at MET added: 'We are looking forward to working more closely with German retailers and being able to offer our full range of product that covers all price points and categories. To support our retail partners on sell through, we are investing in a Germany specific marketing campaign starting with our first event at Challenge Roth."
With over two decades of direct distribution experience in key markets like Italy and France, MET has built a solid reputation for reliability, fast logistics, and excellent customer support.
As a direct MET partner, the shops and end customers will benefit from:
• Access to the full MET and Bluegrass collections including limited editions
• Improved stock availability and commercial conditions
• 24/7 access to our B2B portal for quick and easy ordering in German
• Dedicated in-house customer service
About MET
While other brands have diversified, MET has always remained true to its core: Designing and manufacturing safe and high-performance bicycle helmets. From road to trail to the city, MET offers one of the most comprehensive ranges of helmets on the market to protect all bike riders, regardless of discipline, age or budget.
