HydraPak, the manufacturer of hydration products for the active outdoor market, named Aaron Brown as VP of Sales.
With over two decades of experience in the performance apparel, sporting goods, and outdoor industries, Brown is responsible for driving strategic growth across OEM, specialty retail and international distribution channels. He will also oversee aligning sales initiatives with HydraPak's product innovation roadmap and brand expansion goals.
"HydraPak is excited to have Aaron bring his deep industry expertise and track record of building strong customer relationships to the brand as we continue expanding our global presence," stated Matt Lyon, HydraPak President and CEO. "His leadership will be critical as we scale and bring innovative hydration solutions to even more athletes, adventurers, and partners around the world."
Prior to joining HydraPak, Brown served as the director of Sales at Under Armour, where he led the Outdoor Wholesale business in the U.S. and Canadian markets, overseeing sales, merchandising, ecommerce, P&L management, commercial analytics, and supply chain collaboration. Earlier in his career, he held sales leadership roles at Columbia Sportswear, where he was recognized with the President's Club Award. He began his career with David Wynja & Associates.
"HydraPak's reputation for product innovation and its commitment to supporting active lifestyles globally present an incredible opportunity coming into this role," said Brown. "As the VP of Sales, I will continue to build on the brand's momentum and deepen connections with our global customers and partners."
Brown holds an MBA in Business Operations from Regis University, graduating with honors and a B.S. in Kinesiology from the University of Northern Colorado.
