BMC Switzerland is pleased to announce a leadership transition as John Glett steps into
the role of Chief Executive Officer, effective January 1, 2026.
John Glett will lead the next phase of development for the Swiss premium cycling
brand, continuing the strategic initiatives set in motion by outgoing CEO David Zurcher.
David Zurcher, who took the helm in 2014, successfully transformed BMC into an
independent and self-financed business. His leadership was marked by a deep infusion
of industry expertise into the company's management team, including the appointment
of John Glett as Chief Sales Officer.
Together, they navigated BMC through both growth opportunities and the challenges
faced by the cycling industry in recent years.
Reflecting on the transition, David Zurcher stated:
"We are entering a pivotal new chapter at BMC. We've established BMC as a true
product and technology leader, sharpened our portfolio to focus on the areas where
BMC truly excels, built a strong lineup for the upcoming season, and cultivated a
fantastic team. This is the perfect moment for a leadership transition. John brings deep
experience with BMC and the industry, fresh ideas, and tremendous energy to take the
brand to the next level."
David Zurcher will continue to support BMC as a member of the Board, allowing the
company to benefit from his extensive network and industry insight.
As a Swiss national who grew up in the region, John Glett brings over a decade of
experience leading BMC's global sales efforts. He has also gained valuable international
experience through key roles at major industry players, giving him a broad perspective
on the global cycling market.
Commenting on his new role, John Glett said:
"I'm truly honored to be entrusted with shaping the future of such an iconic brand as
BMC. Over the past months, we've worked hard to prepare BMC for a strong start into
its next chapter - and refining our focus on what we do best."
"We're now in a great position to grow within our core segments - Road and Gravel - and
we're excited to do so in close partnership with our valued retail network. At the same
time, we're actively looking to expand our presence in regions where BMC is currently
underrepresented. We welcome new dealer partnerships and are committed to being a
approachable and collaborative brand."
"With a passionate team, a product line that reflects the pinnacle of performance, and a
clear vision, I'm confident BMC is ready to reach new heights."
This leadership transition underscores BMC's unwavering commitment to innovation,
championed by the IMPEC Lab - whose pioneering technologies have consistently set
new industry standards.
About BMC
BMC is a leading supplier of performance bicycles and accessories. With a strong focus
on innovation and quality, the company has made a name for itself in the bicycle
industry and is known for its cutting-edge and reliable products.
More information about products, technologies and racing teams can be found on the
BMC website: www.bmc-switzerland.com
