Tamba, Japan / Brussels, Belgium – (12th November) Panaracer Corporation and the Union Cycliste Internationale (UCI) are proud to announce a landmark partnership that will see GravelKing become the Title Sponsor of the UCI Gravel World Series for the 2026, 2027, and 2028 seasons.
This multi-year agreement unites one of cycling’s most storied tire manufacturers with the fastest-growing discipline in the sport, reflecting a shared commitment to competition, adventure, innovation, and exploration—the defining elements of modern gravel racing.
A Global Partnership for a Global Movement
The GravelKing UCI Gravel World Series brings together the world’s best gravel events across multiple continents, where riders compete to qualify for the UCI Gravel World Championships.
Gravel racing represents a unique fusion of endurance, strategy, and technical skill, blending the spirit of road racing with the unpredictability of off-road terrain. The discipline celebrates not only the challenge of competition but also the camaraderie and shared experience that define gravel’s culture.
For Panaracer, whose GravelKing line has become synonymous with speed, reliability, and craftsmanship, this partnership represents a natural evolution of its long-standing dedication to the global gravel community.
“Gravel is at the heart of who we are,” said Ryoichi Yamato, President of Panaracer Corporation. “This partnership allows us to deepen our connection with the riders, events, and landscapes that have inspired our products for over a decade. We’re honored to support both the spirit of competition and the pure enjoyment that gravel riding embodies.”
Three Years of Shared Vision
The partnership spans the 2026, 2027, and 2028 seasons and will feature GravelKing’s presence across all UCI Gravel World Series events, digital platforms, and activations.
The collaboration will highlight Panaracer’s ongoing commitment to elite competition, rider engagement, and product innovation through on-site support, athlete interactions, and exclusive showcases of the next generation of performance tires designed for the world’s toughest gravel races.
“We are delighted to welcome GravelKing as the title sponsor of the UCI Gravel World Series,” said Erwin Vervecken, UCI Gravel World Series Manager. “Their reputation for quality and innovation fits perfectly with the competitive yet welcoming nature of gravel. Together, we will continue to elevate the series and the sport itself.”
