Leadership transition reflects organization's commitment to strengthening specialty bicycle retailers nationwide
Irvine, CA- 11/14/2025- The National Bicycle Dealers Association (NBDA) is pleased to announce the election of new board leadership for 2025. Andrew Feenstra, owner of Cyclesmith in Halifax, Nova Scotia, has been elected Board Chair. Paul Tobio, owner of Ryder Bikes in Bradenton, Florida, will serve as Vice Chair, and John Robinson, owner of Johnny Velo Bikes in Columbus, Ohio, has been elected Secretary.
The leadership transition comes as the NBDA continues its mission to strengthen specialty bicycle retailers through education, research, communication, and advocacy.
"I'm honored to serve as Board Chair and work alongside such dedicated industry professionals," said Andrew Feenstra. "My goal has always been to make bicycle retail a true profession where everyone is proud to be working in the industry, make a proper wage, and work at something they are passionate about. As Chair, I'm committed to ensuring we don't lose great people in their pursuit to find a 'real job.' The NBDA plays a crucial role in elevating our profession and supporting retailers North American wide."
Paul Tobio expressed his enthusiasm for his new role as Vice Chair: "Having spent over two decades in the cycling industry and 17 years in corporate retail operations, I understand the challenges and opportunities facing independent bike shops. I'm excited to bring my experience in operational excellence and strategic planning to this position and work with our board to deliver even greater value to NBDA members across the country."
Andrew Feenstra is a founding member of the NBDA P2C Group and brings 40 years of experience in retail operations and community building. Paul Tobio has owned Ryder Bikes for over 17 years and brings a robust corporate background from his 17 years at Staples, where his roles encompassed Store Operations, Supply Chain, and Merchandising. John Robinson, a passionate cycling advocate, left corporate banking in 2018 to open Johnny Velo Bikes and has since earned recognition including the NBDA's Bicycle Retailers of Excellence award.
The new leadership will work closely with Heather Mason, who has served as NBDA Executive Director since 2021, guiding the organization's strategic initiatives and member services.
The National Bicycle Dealers Association is a non-profit organization dedicated to strengthening specialty bicycle retailers—the heart of the cycling industry. Through education, research, communication, and advocacy, the NBDA empowers Speciality Bicycle Retailers to thrive and lead their communities in promoting cycling culture.
"This new board leadership represents the depth of experience and passion within our specialty bicycle retail community," said Heather Mason, NBDA Executive Director. "I invite all bike retailers, bicycle brands, and industry individuals to join the NBDA and get involved in our community and programs. Together, we can strengthen the foundation of Specialty Bicycle Retail and ensure bicycle retailers continue to thrive as the heart of cycling culture in communities across North America."
Volunteer opportunities exist on NBDA committees focused on:
● Membership
● Diversity, Equity, and Inclusion (DEI)
● Retailer and Supplier Best Practices
● Government Affairs
Interested in volunteering? Submit your information here
About the NBDA
The National Bicycle Dealers Association is the premier trade association for specialty bicycle retailers, dedicated to supporting independent dealers through advocacy, education, and industry partnerships. The NBDA provides comprehensive resources, including retailer education programs, profitability initiatives, advocacy efforts, and networking opportunities designed to strengthen the specialty bicycle retail sector across North America. The NBDA is a non-profit organization that strives to elevate the bicycle retail industry and empower dealers for long-term success. NBDA membership is open to retailers, individuals, suppliers and providers, mobile units, and other non-profits. The NBDA community is the most active in the industry, providing real-time solutions and support to help businesses succeed and strengthen cycling communities nationwide. For more information about the NBDA and its initiatives, please visit www.nbda.com.
