WHISTLER, BC — The National Bicycle Dealers Association (NBDA) announced today its partnership with Crankworx to host the 2026 NBDA Retailer Summit Canada, July 29-30, at the Maury Young Arts Centre in Whistler, British Columbia. This strategic collaboration brings together North America's most forward-thinking Speciality Bicycle Retailers and Industry Suppliers during one of mountain biking's premier celebrations.
The NBDA Retailer Summit Canada represents more than a conference—it's a rallying point where hundreds of passionate retailers unite with industry suppliers to share breakthrough strategies, solve real challenges, and forge connections that drive lasting profitability.
"We're thrilled to bring this vital gathering to Canada and support our vibrant Canadian retail community," said Heather Mason, NBDA Executive Director. "By partnering with Crankworx and hosting the Summit in Whistler during this iconic festival, we're creating an unprecedented opportunity for retailers to learn, connect, and immerse themselves in the energy and innovation that defines our industry. This is about strengthening the specialty bicycle retail channel across North America and celebrating the community that makes it all possible."
The timing is strategic. Held in conjunction with Crankworx Whistler (July 24-August 2), attendees can extend their experience beyond the boardroom and onto the trails, witnessing world-class competition and industry innovation firsthand.
"Partnering with the NBDA to bring the retail community together during Crankworx Whistler is a natural fit," said Darren Kinnaird, Managing Director of the Crankworx World Tour. "For more than two decades, Crankworx has been the annual homecoming of the global mountain bike community - the pulse of our culture. Welcoming the industry's retail leaders into that atmosphere strengthens its momentum and creates powerful synergy."
THE SUMMIT EXPERIENCE
Main Stage Power Sessions: Industry-leading retailers and visionary partners deliver battle-tested insights across both days—proven strategies attendees can implement immediately to drive profitability and growth.
Interactive Flow Sessions: Afternoon collaborative workshops connect retailers facing similar challenges. Participants problem-solve together, exchange real-world experiences, and develop actionable tactics to elevate their businesses in 2026 and beyond.
Meaningful Connections: Network with specialty retailers who share your passion and drive. These relationships become partnerships and support systems that fuel success long after Whistler.
2026 FOCUS AREAS
Summit programming addresses the topics that matter most to today's bicycle retailers:
● Expanding ridership in your community
● Exceeding customer expectations at every touchpoint
● Unlocking service center revenue opportunities
● Building cultures of excellence
● Navigating the e-mobility revolution
● Mastering used bike programs
● Implementing winning inventory strategies
WHISTLER: THE PERFECT BACKDROP
Located in the heart of Whistler Village, the Maury Young Arts Centre offers state-of-the-art facilities and a central location ideal for this high-impact gathering. Just a short trip from Vancouver, Whistler's stunning landscape, pedestrian-friendly Village, and authentic mountain culture create an unforgettable setting where business and inspiration intersect.
CRANKWORX CONNECTION
Born in Whistler in 2004, Crankworx has evolved into a multi-stop international festival series. The 21st edition once again transforms Whistler into the epicenter of mountain biking. This annual homecoming of the mountain bike world brings together elite athletes, amateur riders, industry professionals, and fans from around the globe. Summit attendees can experience legendary trails, iconic events, expo activations, and community celebrations across the festival's ten days—making the most of their time in Whistler.
PARTNERSHIP OPPORTUNITIES
Supplier partners have exclusive opportunities to showcase their commitment to independent retail, connect authentically with decision-makers, and demonstrate support for retailers across North America.
2026 Presenting Partner is UL Standards and Engagement. UL Standards & Engagement is proud to partner with the NBDA to help advance e-mobility safety," said David McKnight, head of partnerships at UL Standards & Engagement. "As the industry evolves, so must the standards and education that guide it. Together, we're empowering retailers with the tools they need to promote safer products and a more trusted riding experience."
Partnership packages are available.
REGISTRATION
Registration is now open for the 2026 NBDA Retailer Summit Canada. Retailers and supplier partners can register online here.
Additional programming details, including organized rides and evening events, will be announced in the coming months.
About the NBDA: The National Bicycle Dealers Association serves as the voice of specialty bicycle retailers, providing education, advocacy, and community to support the success of Speciality Bicycle Retail businesses across North America.
About the Crankworx World Tour: Crankworx is the ultimate experience in mountain biking. Born in Whistler, B.C. in 2004, Crankworx has evolved into a multi-stop international festival series. The Crankworx World Tour brings together the best mountain bike athletes to compete in elite-level competitions in a variety of disciplines. Crankworx World Tour festivals also host races for amateurs, CWNEXT categories for next gen athletes, Kidsworx contests for young riders, participatory events and celebrations of mountain bike culture, all while showcasing amazing destinations. For additional information, visit crankworx.com.
ABOUT UL STANDARDS & ENGAGEMENT
UL Standards & Engagement is a nonprofit organization that translates safety science into action through standards development, partnerships, and advocacy. Since 1903, we have developed nearly 1,700 standards and guidance documents for products ranging from fire doors to autonomous vehicles. ULSE enables innovation and grows trust by convening experts and informing policymakers and regulators as we work toward a safer, more secure and sustainable future. Visit ULSE.org for more information
