From 1 December 2025, Yélo Bike Club will take over UK distribution for tune's line of high-end, lightweight components.
1 Dec 2025 - Buggingen, DE — Based in Manchester, Yélo is a multi-disciplinary company operating within the cycling sector. Founded in 2023, Yélo has grown from a virtual unknown to a major player in the UK market — breaking new ground in the industry through an innovative business model that sets them apart from traditional distributors.
Yélo specialises in working with forward-thinking, often market-leading brands, helping them enter new territories where their market presence is still developing. Their goal: connect dynamic brands with the right retailers and consumers.
In related news, Tune will move to a dealer-direct model in Switzerland starting January 1st, 2026.
"This shift will help us strengthen our relationships with local dealers in one of our key markets and ensure our brand-new product line-up reaches even more riders in Switzerland." – Tune Brand Manager Julian Schaible.
For UK Dealers, please contact Yélo: Website: www.yelo.club
For Swiss Distribution, please contact: sales@tune.de
