You are here

OneUp Components Launches US Sales Rep Force

Published January 7, 2026

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

SQUAMISH, BC – January 6, 2026

OneUp Components, the Canadian brand known for its innovative products and great customer service, announced a major step for dealers in the United States with the introduction of a dedicated, multi-region sales representative force.

This marks the first time OneUp has worked with independent sales reps in the United States, signaling a deep commitment to growing the U.S. dealer network and improving support for existing dealers.

The reps will cover six key territories across the country, ensuring dealers get localized support, better service, and direct access to product expertise. The new sales teams and their covered regions include:

"We recognize that our dealers are the backbone of our success. The strategic expansion of our sales team in these key U.S. territories is a direct investment in their growth," said Johan Mordijck, Director of Sales at OneUp Components. "These new representatives will be instrumental in providing local support, better service, and deeper product expertise to our dealer partners, giving them everything they need to offer their customers the best experience."

The move comes as OneUp Components continues to innovate within the mountain bike aftermarket, known for its award-winning dropper posts, pedals, and chain guides. This new U.S. rep structure is designed to facilitate closer relationships and provide immediate support to the shops stocking the brand's products.

About OneUp Components

Based in Squamish, Canada, OneUp Components is a team of passionate mountain bikers and engineers who create innovative, class-leading components to improve your ride. OneUp products are engineered, designed, and tested on the trails outside the Squamish office. OneUp Components donates 1% of all revenue to environmental groups, bike charities, and mountain bike trail associations.