Former WorldTour Pro and Industry Veteran to Oversee Retail, Services, and Warehouse Operations
Salt Lake City, Utah (Jan. 13, 2026) — Contender Bicycles today announced the appointment of Mike Sayers as General Manager. In this role, Sayers will oversee retail, service, and warehouse operations across Contender’s Salt Lake City and Park City locations.
Sayers joins Contender at a time of continued growth, with a mandate to strengthen systems while upholding operational excellence across the business. Reporting to Contender President Ryan Littlefield and working closely with the broader leadership team, he will focus on team development, operational discipline, and process improvement.
“As Contender continues to grow, we needed an exceptional General Manager to help guide our evolution while maintaining world-class operations. After considering more than 50 candidates, it was clear that Mike Sayers was the right leader for our business,” said Ryan Littlefield, President of Contender Bicycles. “Mike’s breadth of experience—from professional racing and elite coaching to industry consulting and retail management—makes him uniquely qualified for this role, and we’re thrilled to welcome him to the team.”
A lifelong cyclist who worked his way to WorldTour professional, Sayers competed at the highest levels in Europe and the U.S., racing iconic events such as Liège–Bastogne–Liège, the Tour of Flanders, the Philadelphia Classic, the U.S. National Championships, and the Tour of California. Following his time with the BMC Pro Team, Sayers moved into team leadership as Assistant Sports Director with BMC, and later held senior coaching roles with USA Cycling, guiding top American riders to multiple Olympic Games and World Championships. His industry experience also includes roles with Speedplay, managing a Trek retail location, and operating his own consulting, coaching, and bike fitting business.
“I’m incredibly excited to join Contender Bicycles,” said Sayers. “Ryan and I go back many years to our racing days in the mid 1990s, and I’ve long admired the way he and the team have grown the business while staying deeply connected to the customer experience and the Utah cycling community. I see my role as helping to protect and extend that culture, while continuing to serve cyclists across all disciplines and ability levels.”
About Contender Bicycles
Founded in 1987, Contender Bicycles is a premier retailer of road, mountain, and electric bikes, along with high-end cycling gear and apparel. What began as a local bike shop in the suburbs of Salt Lake City has grown into one of the most respected specialty bicycle retailers in the Western United States. With flagship locations in Salt Lake City and Park City, Utah, Contender is known for its deep expertise in premium cycling brands, a culture rooted in community, and long-standing relationships with manufacturers and customers alike, serving cyclists nationwide through its industry-recognized e-commerce platform.
