DOYLESTOWN, PENNSYLVANIA — Pushworks LLC, a marketing and sales agency with a focus on endurance brands led by industry veteran Matt Reece, is proud to announce an exclusive partnership with CyclingCeramic. Effective immediately, Pushworks LLC will spearhead the distribution, marketing, and dealer support for CyclingCeramic’s full range of French performance products across the United States.
Based in France, CyclingCeramic has earned a global reputation for engineering world-class ceramic bearings, oversized pulley wheel systems (OSPW), and bottom brackets. By utilizing Grade 3 silicon nitride balls and meticulous hand-assembly, CyclingCeramic products are proven to reduce friction by up to 72% compared to standard steel bearings, offering significant "free speed" for competitive road, gravel, and mountain bikers.
"CyclingCeramic was built on one obsession: efficiency without compromise. Every bearing and system we produce is hand-assembled in France with meticulous attention to detail. With Pushworks, we’re bringing that artisan-level precision to the U.S. market with the support and service riders and dealers deserve”, said Henri Deroche, Head of Marketing at CyclingCeramic.
Matt Reece, owner of Pushworks LLC, expressed his enthusiasm for the partnership: "We are incredibly excited to bring CyclingCeramic’s artisan-level craftsmanship to American cyclists. Our goal at Pushworks is to work with quality brands, and CyclingCeramic’s data-backed performance gains make them a natural fit for our portfolio. We look forward to building a robust dealer network and supporting athletes who refuse to compromise on their equipment."
Key Products Now Available in the USA:
- Oversized Pulley Wheel Systems (OSPW): Optimized for Shimano, SRAM, and Campagnolo drivetrains to minimize chain friction.
- Ceramic Bottom Brackets: Hand-assembled units designed for maximum power transfer and longevity in all conditions.
- Wheel Bearing Kits: Precision-matched kits for leading wheel brands including DT Swiss, Zipp, and ENVE.
- Performance Maintenance: CyclingCeramic’s specialized racing waxes and oils to maintain drivetrain efficiency.
Pushworks LLC is currently accepting applications from independent bicycle dealers and pro shops interested in carrying the CyclingCeramic line.
About Pushworks LLC
Pushworks LLC, based in Doylestown, PA, is a marketing and sales agency focused on the endurance sports industry. Directed by Matt Reece, Pushworks thrives on helping brands achieve their goals.
About CyclingCeramic
Founded in France in 2012, CyclingCeramic was created with a singular goal: reduce friction and elevate performance without compromise. With hand-assembled craftsmanship backed by rigorous lab testing, CyclingCeramic delivers drivetrain solutions that help both pros and passionate riders ride faster, longer, and more efficiently.
