Traffic Distribution GmbH is expanding its global network with the launch of Traffic Distribution USA Inc. The launch coincides with flagship brand, WeThePeople BMX, marking its 30th anniversary in 2026, underscoring the long-standing heritage of the brands Traffic Distribution brings to the U.S. market.
The U.S. venture marks the third Traffic Distribution entity, following established businesses in Europe and the United Kingdom. Traffic USA is being built as a full-service distribution company with a strong on-the-ground presence, focusing on dealer/distributor support, account management, and long-term partnerships, backed by a dedicated U.S. team.
Traffic USA will distribute WE MAKE THINGS brands in the United States, including WeThePeople, Bombtrack, Radio, Éclat, Seido Components, SaltBMX, and Fuse Protection. The portfolio will expand with selected third-party brands. Further partner announcements are planned throughout 2026.
WeThePeople is celebrating three decades of influence in the global BMX scene, a category in which the brand has maintained a strong and consistent presence in the U.S. market. The milestone year provides a natural opportunity to further strengthen availability, service, and market support for distributors, dealers and riders alike.
Traffic USA will work with Cycle Source Logistics as its U.S.-based logistics partner, operating from Ames, Iowa, to ensure efficient warehousing and nationwide fulfillment.
“The launch of Traffic Distribution USA Inc. is a significant step for Traffic as a global distribution business,” said Harry Schmid, Managing Director of WE MAKE THINGS GmbH. “Our goal is to be present in the market, support both distributors and dealers properly, as well as build real, long-term relationships. Nyle and I have known and respected each other for many years, so working together with CSL was a natural decision. Ames, Iowa felt like the right place to build this next chapter, a place where I feel comfortable and confident establishing this operation.”
Nyle Nims, President of Cycle Source Logistics, added: “We’re excited to support Traffic USA with warehousing and fulfillment from Ames, Iowa. The team has a clear vision for the U.S. market, and we’re looking forward to helping build a strong, reliable, and efficient operation.”About Traffic Distribution Traffic Distribution is an independent global bicycle distribution company with operations in Europe, the United Kingdom, and the United States. The company focuses on long-term distributor and dealer partnerships, strong local market presence, and hands-on support across BMX, gravel, and performance cycling categories.
About WE MAKE THINGS GmbH
WE MAKE THINGS GmbH is a bicycle industry group based in Germany, home to brands including WeThePeople Bikes, Bombtrack Bicycle Company, Radio Bikes, Éclat, Seido Components, SaltBMX, and Fuse Protection.
About Cycle Source Logistics
CSL is a U.S.-based logistics and fulfillment provider specializing in the bicycle industry, offering warehousing, distribution, and operational support from its headquarters in Ames, Iowa.
