The event's 36th edition is set to be the biggest to date, with industry-leading brands returning to Monterey
Monterey, California: The Life Time Sea Otter Classic returns to Laguna Seca Recreation Area, between April 16-19. The event is signaling a strong start to the 2026 season for industry leaders, riders and media alike, as over 700 brands from 33 different countries are already confirmed to exhibit. With 20% of available exhibition space remaining, brands are encouraged to register today to secure their position at the world's leading cycling festival.
A celebration of all things cycling and outdoors, the Sea Otter Classic draws elite and amateur athletes, industry leaders, media and over 75,000 attendees to Monterey each year. The 2026 schedule includes the return of the Life Time Grand Prix on Thursday, April 16; a new Trail Run on Saturday, April 18; and Dual Slalom events running throughout the weekend — alongside dozens of additional races and demos.
This year, the event sees 80% of confirmed exhibitors returning to the show, including confirmed brands like Continental, Aventon, and Liv, as well as Adidas returning to exhibit after a two-year hiatus. The full exhibitor list can be found here.
Frank Yohannan, Life Time Sea Otter Classic Founder and Director, said: "Even with the challenges the industry has faced in recent years, brands see the value of attending Sea Otter and the event continues to grow. We're looking forward to welcoming leading brands back to Laguna Seca and fostering new connections for cycling and outdoor professionals. Following last year's strong response, our Industry Connect program will be back for 2026 to support retailers, buyers, and industry insiders."
Industry Connect applications can be submitted here.
As one of the most influential gathering points for new product launches, industry announcements, and business development, exhibitor space typically fills quickly. Brands looking to participate in the 2026 event are encouraged to act promptly.
For more information visit: seaotterclassic.com/exhibitors.
About Life Time Sea Otter Classic
Known as the "World's Premier Cycling Festival," the Life Time Sea Otter Classic is a four-day celebration of cycling featuring over 1,000 brands, 6,000 athletes, 70,000 attendees and almost 6,500 campers. The 36th annual edition takes place April 16-19, 2026, at the Laguna Seca Recreation Area, Monterey, California. For more information visit www.seaotterclassic.com.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its more than 185 athletic country clubs across the U.S. and Canada, the complimentary and comprehensive Life Time app featuring its L•AI•C™ AI-powered health companion, and more than 30 iconic athletic events. Serving people ages 90 days to 90+ years, the Life Time ecosystem uniquely delivers healthy living, healthy aging, and healthy entertainment experiences, a range of unique healthy way of life programs, highly trusted LTH nutritional supplements and more. Recognized as a Great Place to Work®, the company is committed to upholding an exceptional culture for its 43,000 team members.
About the Life Time Grand Prix
The Life Time Grand Prix is owned and produced by premier leisure brand, Life Time. It is among 30 iconic athletic events owned, produced and operated by the Company, including the Chicago Half Marathon, UNBOUND Gravel, and the Leadville Race Series. To learn more about Life Time athletic events, click HERE.
