Bikefitting.com and Green Velo Technologies AS (BikeFolder) have entered into a groundbreaking cooperation agreement that will transform how cyclists experience bike fitting and post-fit ownership.
The partnership combines Bikefitting.com’s world-leading fitting technology with BikeFolder’s innovative digital bicycle garage, creating a seamless, customer-focused journey from fitting appointment to lifelong bike ownership. Together, the companies will make professional fitting more accessible, more digital, and more rewarding for both cyclists and bikefitters.
Key Innovations for Cyclists and Retailers
Revolutionizing the Focus on Bikefitting – From a single in-store session to a complete digital ecosystem.
Smoother Booking Journeys – Certified Bikefitting retailers will receive personalized online booking tools and visibility through BikeFolder.
Home Sizing Tools – Introduction of a sizing tool so that cyclists can get first size advice based on some simple DIY measurements.
Digital Bike Garage – Every customer who completes a fitting will receive a free BikeFolder account with their fitting document added, plus the ability to register all their bikes, track service, and unlock future AI-powered features.
A Giant Leap for Customer Experience
“Fitting services have become increasingly a part of a service portfolio offered by dealers that want to distinguish themselves and offer a superior in store experience,” said Peter Slijkhuis, Commercial Manager at Bikefitting.com. “BikeFolder is uniquely positioned to optimize the connection between customers and dealers and allow both parties to take full advantage of the exciting opportunities that the range of Bikefitting.com fitting services have to offer.”
Sondre Norland, CEO of BikeFolder (Green Velo Technologies AS), added: “Our goal is to create the best possible experience for bicycle owners worldwide. We know that a great cycling experience starts with a bicycle that is fitted to the body of each cyclist – whether you’re competing at the highest level or commuting to work. With this collaboration, we can help every rider find their perfect fit, both at home and with professional bike fitters.”
A Win for the Entire Cycling Industry
For retailers and fitting studios, the integration promises efficiency gains, increased visibility, and stronger customer loyalty. Bikefitting.com’s certified dealers will enjoy exclusive digital tools, discounted booking fees, and improved workflows – all while giving customers a premium, modern experience.
For cyclists, this means more than just a better fitting. It means owning a Digital Bike Garage that grows with them – storing their fitting data, managing multiple bikes, simplifying service, and introducing new benefits powered by AI.
About the Companies
Bikefitting.com was founded in 1983 and is established in Valkenburg, the Netherlands at the Shimano Experience Center. In 2012 the business was purchased by Shimano. Bikefitting.com develop and produce various measuring devices and software, which can be used by bike stores and bike fitters to offer a range of sizing and fitting services that ensure an optimal cycling experience for their customers.
Green Velo Technologies AS is the Norwegian company behind BikeFolder, a fast-growing digital platform for cyclists, shops, and brands. BikeFolder offers digital bike passports, service scheduling, and workshop optimization, helping cyclists worldwide manage and enjoy their bikes like never before.
