Trail Born-funded projects expand into South America and Asia while continuing investment across North America, Europe and beyond
SHIMANO reinforces its long-term commitment to trail development, advocacy, and community with the 2026 expansion of the Trail Born initiative. Building on strong momentum since the program’s launch in 2024, SHIMANO Trail Born will fund 19 new projects in 2026, expanding into new countries and continents while continuing to support trail networks that inspire riders and strengthen local communities worldwide.
Launched as a 10-year, $10 million commitment, SHIMANO Trail Born is designed to enhance the overall mountain bike experience by investing directly in trail infrastructure, advocacy organizations, and the people who maintain and steward these spaces. The program supports projects that not only expand and sustain trail networks, but also help revitalize the communities that surround them.
Trail Born By the Numbers
Since breaking ground in August 2024, SHIMANO Trail Born has:
- Supported 18 trail projects globally
- Helped fund 78km (48.5 miles) of trail
- Contributed to the construction of a 15,000 sq. ft. pump track
- Backed projects across North America, Europe, South Africa, and Oceania
- Funded several projects opening in Spring 2026, further increasing trail mileage
Expansion to New Regions and New Opportunities
Interest in SHIMANO Trail Born continues to grow. In 2026, the program received 45 project submissions from trail advocacy groups worldwide, resulting in the approval of 19 new projects.
Key 2026 Highlights
- South America – Trail Born expands into South America with projects in Brazil and Mexico
- Asia – Continued growth in Asia with new projects planned in Japan, South Korea, and Indonesia
- Europe – New projects planned in France, Norway, and Italy and in the United Kingdom there will be a new project in Scotland with continued support for existing UK initiatives
- North America – A balanced geographic approach continues with new projects in California, Oregon, and Vermont.
Long-Term Commitment to Trails and Community
Trail born reflects SHIMANO’s belief that world-class riding experiences are built from the ground up, through collaboration with local trail builders, advocacy groups, and communities. By supporting sustainable trail development access diverse regions, Trail Born aims to ensure that mountain biking continues to grow responsibility and inclusively for generations to come.
To explore current and upcoming Trail Born projects or to learn more about the program, visit bike.shimano.com/trailborn
About SHIMANO North American Bicycle, Inc.
SHIMANO North American Bicycle, Inc., a member of SHIMANO North America Holding, Inc., along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. SHIMANO is proud of its staff, diversity in talent, interests, and backgrounds. The company is an ISO14001 certified business where environmental compliance and continued improvements are part of the business philosophy and operations.
